Titan Industries recently opened a 2,000 square feet flagship store in Connaught Place in New Delhi. The store showcases the complete range of Titan products, which comprises over 1,500 styles and designs. The international line of products displayed at the store is unique.

Each collection, be it Steel, Fastrack, Edge or Nebula, is targeted at fashion conscious, evolved watch buyers. The upper area exclusively houses watches for women.

The watch care centre at the store provides for a vast selection of straps and bracelets, including pure gold bracelets.

"Indian consumers are getting more discerning. Our focus is on delivering the complete brand experience within the store. While designing our flagship showroom, we have recognised the need for a more contemporary shopping experience in line with international standards," says Bijou Kurien, chief operating office (Watches), Titan Industries Ltd.

The store has adopted vertical display units instead of the traditional counters.