Titan Industries has mandated Interbran, a global branding expert, for undertaking a brand valuation exercise. The company has said the brand is its most privileged asset and it has asked Interbrand to value it for strategic management purposes. Titan has decided to embark on a brand valuation exercise even as a survey by Images-ORG Marg has ranked it among the top three brands in India along with VIP and Bata. The ranking for Titan was arrived at on the basis of top of the mind recall by consumers, actual purchases and future purchases.