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Titan and Tanishq continue to bag more
awards and recognition in their striving for excellence
in product quality and services
Both Titan and Tanishq have time
and again proved the quality of their products and services
by winning a range of awards and top rankings. More
awards and recognition have come in, this time from
international quarters, which add more shine to their
brand image.
Retail Asia ranks Titan
and Tanishq as the No 2 brands in the country
Retail
Asia, Singapore, ranked both the brands as the No 2
in retail brands in the country. At a glittering function
held at Hotel Intercontinental, Singapore, Titan Industries,
represented by their vice-president V Govindraj, received
the award in the presence of major retail operators
of Asia, who attended the function.
Titan ranked amongst the
best in Oman
An annual survey conducted in the Sultanate of Oman by
a market research agency for Business Today, a
leading business magazine in Oman, Titan was ranked No
3, above companies such as Seiko, Omega, Citizen and others.
This is a major feat in the competitive market environment
of the Middle East, where over 200 brands compete. Titan
leads by a market share of 24 per cent in Oman. The brand
is also gaining increasing popularity in other Gulf countries
like the UAE, Saudi Arabia, Bahrain, Qatar and Kuwait.
Titan's operational excellence recognised by SAP
For the first time, SAP has
instituted awards to acknowledge the operational excellence
amongst companies who have implemented SAP. The awards
are presented in several categories — in verticals
covering discrete manufacturing, retailing, utilities,
and also across the board such as best ROI and most innovative
usage.
Titan Industries has implemented
SAP in the tools planning system and APO. The tools
planning system was an entirely in-house effort, putting
together several features of SAP available in different
modules. This process won them the 'Innovative use of
SAP Award'.
Speaking on the occasion, N Kailasanathan,
Titan's chief information officer said, "Innovation
is in the DNA of Titan and SAP's award recognising our
operational innovation will encourage the widening of
the bandwidth of this trait even further."
Titan figures in Asia's
top 1000 brands
Leading media, advertising and
marketing publication, Media magazine, together
with global market research company, Synovate, released
the 2006 results from the annual Asia's Top 1,000 Brands
survey, now in its third year, and now acting as a brand
health monitor for local as well as Asian brands.
Titan Watches was grouped in
the top 200 in the whole of Asia, just after Christian
Dior, but ahead of Citizen and Calvin Klein. Within
the country, Titan got the fifth rank after international
brands Sony, LG, Nokia and Nestle. It was undoubtedly
the first home-grown swadesi brand to be recognised
as also the first in the watch and fashion space.
Bhaskar Bhat, managing director
of Titan Industries, delighted at this recognition,
said, "Our philosophy of 'Customer First' is always
our focus wherever we operate and we are indeed very
happy and encouraged that this has been reciprocated
by customers in our overseas markets."
The survey studied nine markets in its third round of
the survey — China, Hong Kong, Taiwan, the Philippines,
Thailand, Malaysia, Singapore, India and Indonesia.
Synovate interviewed people aged 15-64 years old, with
sample sizes per market of 500, apart from China and
India, where the sample was 750 across three and four
top-tier cities respectively. The questions asked included
ones like "When you think of a [product / service
/ category], which is the 'best' brand that comes to
your mind? 'Best' implies the brand that is trusted
the most or the one that has the best reputation in
the [product / service / category]".
The survey covered 15 major product
and service categories: alcohol, financial services,
automotive, cameras and electronic goods, clothing /
fashion, toiletries / cosmetics, health, personal /
business equipment and services, telecommunications,
property, travel, food and beverages, sports / hobbies
/ toys, baby products and household products.
The results of the survey were
weighted to the population composition of the markets
covered within the survey areas to provide a representative
cross-section of society.
Uploaded on October 31, 2006
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