TCS rejig to enhance consumer focus
Business Standard — February 13, 2008

New model with five groups comes into effect from April 1.

Tata Consultancy Services (TCS), India's largest IT services provider, plans to reorganise its global operations into integrated, customer-centric units to enhance customer focus, drive operational agility and address growth opportunities.

New look

The new model — to be effective from April 1 — divides operations of the company into five groups — industry solutions (ISG), major markets, new growth markets, strategic initiatives and organisation infrastructure. They have a director, who will report to N Chandrasekaran, the COO and executive director of TCS.

The new model will provide customers with a single view of TCS, encompassing project delivery and relationship management. The structure will provide opportunities for leadership growth at all levels and encourage the next generation of leaders.

"As we scale up to 100,000 employees, TCS needs a structure that allows us to build a nimble organisation to capture new growth opportunities. This will create a framework and provide focus on strategic initiatives such as asset-leveraged solutions, platform-based BPOs and other new initiatives," said S Ramadorai, CEO and MD, TCS.

The ISG unit, for instance, will have multiple units dedicated to all the verticals. All the existing clients will come under this group. Since the BFSI segment is the largest segment with more than 35,000 people, it will be divided into four units.

The major markets' unit will focus on the US, the UK and Europe. The unit will be responsible for getting new clients. It will also be responsible for brand-building, maintaining relations with analysts' community and customers.

The new growth markets group will have three different units focusing on India, APAC and the emerging markets. They will have end-to-end responsibility from winning clients to maintaining long-term relations.

The fourth group — strategic initiative unit — will have three important units: TCS financial solutions unit, which was announced in the first quarter of this financial year, soon-to- be-announced small and medium enterprises business solutions and a unit for platform BPO solutions.

"We have been working on this for the last nine months. In the last four months, we have identified the key people who will head these new positions. The next two months will take care of the final details. We think the modular structure will simplify our interface with customers and drive agility in all areas of operations," said N Chandrasekaran.