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The value of research
T. M. Arunkumar

Long before information technology became a way of life with Indian businesses, one organisation, Tata Consultancy Services, had already stationed itself in the forefront of research and development. It was in 1981 that TCS set up its first R&D centre.

The services of the centre are offered through any one of three ways. The first of these is the provision of tools for TCS’s business activities in all its branches. The second service is ensuring that the tools mature into products, which can then be sold worldwide. The third service takes place when an activity within the R&D centre reaches a certain level of maturity. The activity is then moved out of the centre and developed into a TCS business group. This ensures that the size of the R&D team remains between 150 and 200 people.

There can be no greater proof of the fact that TCS encourages its employees to grow to their full capacities than that the manufacturing group of TCS originated from the R&D centre. This desire to grow has fuelled the company’s growth. According to Dr Mathai Joseph, executive director, Tata Research Development and Design Centre, "Every time this happens, we grow new capabilities and new directions of research."

Along the way there have been other changes in the company. Ten years ago R&D focused on finding solutions to individual problems, and concentrated its energies on a few technologies. In the last five years the management, having discovered that this strategy was not productive enough, has begun to look at solutions that can have widespread applications. A replicable solution can be implemented in a wider context.

The change in focus was prompted by an annual review conducted by the top management. Other experts, including heads of national institutions, etc, assisted in the process. Says Dr Joseph, "They review the R&D and make recommendations in terms of duration or terms of work." Apart from that, it is up to the R&D to demonstrate to the top management that its assets are now commercially viable. "There is a challenge there; we have to convince the top management that there is something worthwhile to be done and that the returns will be worth this investment."

Research adds tremendously to the success of the company. Dr Joseph explains this concept by giving examples of two factors that stand in the way of operational success. One of these factors is cost in terms of salaries, allowances, etc. The second factor is productivity, in terms of the number of people needed to complete an assignment and the duration for which these people would be needed. A reduction in any of these would help the organisation to improve its profit margins. 

Research can address these costs and seek ways to reduce them. Dr Joseph gives an example. "You can de-skill tasks so that they can be done in a more routine way. The expert knowledge of a few experts can then be shared across different engagements. People-related costs can be reduced by using fewer people, less time or less expensive people."

This goal can be achieved by working on tools that will help the company to reengineer existing software for clients. The way to do this is to speed up the process, reduce its manual content. It can also be done by producing software faster. "If you look at the really good top productivity of software programmers, on an average, it is not more than 15 to 20 lines of program per day, on a sustained basis. If you can increase that by a factor of five to 20, you can change the pace dramatically," says Dr Joseph. These are the challenges that confront R&D in the business operations of an IT services company.

The success of research on a long-term basis depends on the willingness of the company to promote and encourage study. Dr Joseph says that there are many subjects that do not fit TCS’s framework. This includes open-ended research that cannot be time bound. "We fund such long-range research at educational institutions in India, the US and the UK. This gives us knowledge about how an area is developing."

This research is not restricted to the corporate R&D centre; it also takes place in the service and industry practices. TCS spends around 4 per cent of its annual revenue on R&D. "The research may help develop a product for the financial services or the healthcare industry," says Dr Joseph.

TCS is particularly proud of its achievements in research. It has made a lot of improvements in its tools and products. Most of these improvements have been prompted by customer expectations, changes in the industrial scenario, and the adaptations necessitated by these changes. Besides, TCS has also taken pains to look into new ways of producing software, where productivity, reusability and other issues affecting software assume importance.

In such a scenario, it becomes very important to work with other industry groups to find out what the prevalent trends in research are and then proceed in that direction. Many of TCS’s tools in the applied artificial intelligence area have been commended by the industry. "We are now working on the next generation of such tools. What is the market going to be requiring in the future? What can we do that will take us there?" The answers to these questions will determine the next course of action.

However, conducting research is not the sole goal of the R&D department. It is equally important to safeguard those inventions in India, the US and other countries where the product is to be marketed. TCS expects to patent, on an average, 15 products a year. The company has already established a process whereby patent applications are regularly filed in the US and in India. The intellectual property rights of products other than inventions are protected through copyrights. This is done through the corporate legal office in Mumbai and through patent lawyers either in the US or in India.

Other articles on reasearch and development efforts across the Tata Group:
Tata Motors: Driving change
Tata Steel: Research is the key
Rallis India: Research as the priority

Uploaded on August 25, 2003

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