Tetley
mulls US buyouts
Business
Standard September 9, 2003
The
Tetley Group Ltd (TTGL) is mulling organic and
inorganic growth in the US market.
R K Krishna Kumar, chairman of TTGL, said, on
the sidelines of Tata Tea’s annual general meeting
here that the US was a major opportunity and the
company was open to acquisitions in the market.
Krishna Kumar however, declined to comment whether
the company was looking at acquiring a brand or
company.
Addressing a press conference, Ken Pringle, director
Tetley explained that Tetley was present in the
US through black tea and a weaker iced tea but
was not present in the ready-to-drink (RTD) and
herb-spice segments, which dominated 50 per cent
of the US market in value terms.
Hence, the company was examining opportunities
in the RTD and herb-spice segments. In fact, Tetley
was already test marketing RTD in Canada, US and
France. Peter Unsworth, director TTGL said, “There
were bigger opportunities in the RTD segment and
we would continue to look for options.”
During the year, TTGL restructured its operations
in the US by selling its private label business,
outsourcing its entire manufacturing operations
to a joint venture company and formed another
joint venture to retain a presence in the food
sector.
Meanwhile, Tetley had already entered the Pakistan
and Bangladesh markets and would also venture
into the Russian market, in a major way. While
in Pakistan the presence was in the form of a
joint venture through Laskon, in Bangladesh, the
partnership was with ACI Limited.
Unsworth said, in Russia Tetley already had a
presence and would look at enhancing it further.
Tetley was looking at garnering a 5-7 per cent
market share in the new markets over a two-year
timeframe. In Bangladesh, the brand had already
cornered a four per cent market share.
Krishna Kumar said, in the domestic market the
company was planning to enter the RTD segment
through Tetley, which would targeted at the upper-end
segment.
At the lower-end Tata Tea was planning to launch
a few brands. The company already has Agni in
the economy segment. The company was eyeing a
22-23 per cent market share in the domestic market
in two years’ time. Tata Tea’s market share at
present was at 19.6 per cent.
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