Tatas
recasting Tetley
Business
Standard December 9, 2002
The Tata group is restructuring
Tetley's global operations. Tetley's private label
business in the US, which supplied tea to giant
retail chains like Wal-Mart, has been sold to
Harris Tea for an undisclosed amount. Tetley was
the largest player in this segment in the US,
but margins from the operations were low.
What is more, the entire
manufacturing operations of Tetley, Australia,
located at Yara, are being shut and transferred
to India. This will not only save significant
sums for Tetley, but also more than double revenues
for Tata Tetley, the Kochi-based manufacturing
joint venture.
The restructuring, the
third in the past 15 months, comes ahead of a
major expansion of Tetley's global operations
that will see the company enter several countries
in East Europe, the Middle East, the Commonwealth
of Independent States, and some other countries
in Asia.
Explaining the restructuring,
Tata Tea Deputy Managing Director Percy Siganporia
told Business Standard: “While the private
label business in the US gave us the volumes,
its margins remained very low. It was a business
that called for a relook. The recast of the Australian
operations will also lead to large savings.”
Last year, the Tatas infused
£30 million in Tetley, in addition to the £271
million spent on the acquisition, of which £20
million was put in by Tata Sons. The financial
restructuring was to pay off several high-cost
loans on Tetley's books and reduce the interest
burden.
Earlier this year, Tetley
also closed the Greenford factory in West London,
which turned out a range of products, from drawstring
tea bags and black tea bags to speciality teas.
The entire facility was shifted to Eaglescliffe,
which houses the world's largest tea bag factory,
near Middlesborough, in northeast England.
When the latest round of
production rationalisation is complete, Tetley
will be left with three processing and packaging
units globally, one in the UK and two in the US,
in Georgia and Pennsylvania.
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