Tata Indicom VSAT services partners DigiFour Technologies to deliver dynamic digital signage in India
June 11, 2007

The company intends to connect 1000 screens in current fiscal.

Globally, Dynamic Digital Signage (DDS) has revolutionised the indoor and outdoor experience of customers, employees and suppliers. Tata Indicom VSAT Services (TIVS) has forged a business alliance with Digifour Technologies (Digi4) who offers SCALA — the world's leading platform for digital signage. This alliance will introduce TNET Signage — an innovative dynamic digital signage (DDS) solution in India.

TNET Signage will offer enterprises the ability to create and deploy sophisticated, attention grabbing, dynamic digital signage. The solution provides complete control in management, segmentation and delivery of content from a central point, with real-time updates across corporate locations, through state-of-the-art connectivity over Tata Indicom's telecom network. It is also designed to take advantage of multicast technology to save bandwidth cost and download time

"Currently many static / digital signage solutions are available in the market today. But delivery, management and distribution of content over a large geographical spread still remain the biggest challenge. We call this a logistical 'nightmare'. By the time the banners / CDs reach the destination, the content may be already obsolete and stale. Satellite offers flexibility and control to transmit, deliver and distribute 'real-time' content across large networks, reducing the costs of production and transport," said Sanjay Tari, general manager (strategy and business development) of TIVS. "The reputation and proven performance of SCALA InfoChannel software platform with our TNET Signage product promises to deliver the highest quality and experience of DDS to businesses" he added.

"The key to successfully deploying and managing Digital Dynamic Signage solutions involves a flexible software platform that can seamlessly integrate with external e-systems, creative display options, attention grabbing and relevant content and a robust connectivity model. The proven power of SCALA InfoChannel and Digi4 experience in the Indian market, coupled by the connectivity options and expertise provided by TIVS makes this a perfect alliance - and we believe will offer tremendous value to customers," said Mohammed Rafeeq, director, strategic planning of Digi4.

The alliance will offer tailored DDS solutions across various business verticals including banking, retail, entertainment, public facilities such as airports and railways, education, health and hospitality. TIVS intends to connect 1000 screens across the country on TNET Signage platform by the current fiscal year and 4000 screens by December 2008.

About DigiFour Technologies (Digi4)
Digi4 is an IT consulting and services company providing solution in the domains of digital signage, web applications, animation and multi-media and e-solutions. With the emergence of DDS technology worldwide, Digi4 through a strategic relationship with SCALA International (world leader in DDS) has pioneered the technology in India. Digi4 now provides a comprehensive range of DDS services starting from consultancy to implementation, and management and evaluation of DDS networks. The significant experience and expertise in implementing DDS solutions in the Asian and Middle East markets has earned Digi4 a credible client list across businesses such as banking, retailing, information technology, hospitality, etc. Leveraging this expertise, Digi4 has also pioneered numerous add-value interactive services that enhance the impact and effectiveness of DDS.