Tata Indicom launches operation in Dhanbad introduces the revolutionary 'Non Stop Mobile' service
November 24, 2005

• First operator in India to launch Non Stop Mobile Service. Offers two years of free incoming calls without the need to recharge
• All India consumer base, consisting of mobiles and FWPs, crosses 6 million customer mark
• Targets 10 million customers by end of this financial year
• Aims to contribute to the telecom ministry's target of achieving 250 million subscriber base by 2008
• Launches an exciting range of affordable handsets
• Launches five True Value Shoppes in Dhanbad city together with another five in surrounding areas like Bigwadih and Jharia

Tata Teleservices, one of India's leading telecom service providers, today launched its telecom services in Dhanbad, under the Tata Indicom brand name. The launch unveils the company's revolutionary Tata Indicom 'Non Stop Mobile' service for the people of Dhanbad.

Introduced in India for the first time ever in October, 2005, the new 'Non Stop Mobile' range of handsets allow customers to receive free incoming calls for a period of two years. With 'Non Stop Mobile' there is no fixed monthly commitment, subscribers are free to recharge with any recharge voucher (starting at Rs 50) and use the value till he desires up to for the entire validity period of the mobile. All this comes with 100 per cent talk time.

This revolutionary service is available on six trendy colour and black and white mobile handsets namely Indicom Ace, Indicom Gem, Samsung Neo, Kyocera Prisma, Indicom Star and Pantech PA-711 priced at Rs 2,499, Rs 2,499, Rs 2,999, Rs 3,249, Rs 3,999 and Rs 4,699 respectively.

Speaking on the occasion Rajesh Puri, chief operating officer, Tata Teleservices, East said, "Tata Teleservices is lighting a fire in the world of mobile communications, which will change the way Indians talk forever. We are deeply committed to translating the Tata vision into the field of communications bringing a fair deal and a better quality of life to millions of Indians with this unique service"

"We are today honoured to commence our operation in Dhanbad with our Non Stop Mobile service. There will be five exclusive Tata Indicom True Value Shoppes and a strong presence of 650 retailers to cater to the people of Dhanbad, to begin with. We have put up 11 towers at different locations for better network and voice clarity. This launch is a key milestone in pursuit of realizing the Tata dream of having nationwide presence", added Mr Puri.

The True Value Shoppes in Dhanbad are located at Hirapur, Bank More, Saraidhela, Bartand and Govindapur

Tata Indicom will deploy a state-of-the-art Code Division Multiple Access (CDMA) network in Dhanbad. CDMA offers a graceful evolution path to the next generation wireless system dubbed as 3G CDMA. Key benefits of Tata Indicom's CDMA network include improved call quality with better and consistent sound, minimum call drops, enhanced privacy, improved coverage and network efficiency amongst others. The network rides on state-of-the-art mobile switching center from Ericsson and an Intelligent network from Alcatel.

So what message do we have for the people of Dhanbad?! Go for the Tata Indicom 'Non Stop Mobile' today and Do Saal Tak Chal Chala Chal.