Tata Teleservices makes a big success of BREW in India
June 23, 2005

Tata Teleservices, a part of the Tata Group, is one of India's premier telecom service operators. Tata Teleservices has been recognised as one of India's leading BREW application service providers and a potential buyer of applications at the BREW Developer Conference in San Diego.

While participating in the Qualcomm organised Brew Developer Conference in San Diego, Tata Teleservices announced the successful migration to a fully paid Brew service in April this year, with over a million downloads of applications, wallpapers and ringtones in the very first month.

Tata Teleservices' association with this technology began with Qualcomm for the use of the QUALCOMM's BREW in October 2004 marked as country's first commercial deployment of the world-class BREW platform for mobile applications from Tata Teleservices.

Tata Teleservices initially launched Brew data services with an impressive range of 55 applications and games in entertainment and productivity, with the support of International developers such as Wimos, eMbience, Nancy's Inc, MessageVine, Lumitrend and Tourmoline. World-class games from global developers such as, India Games, Thumbworks (Infusio), Reaxion, and Adria Games, introduced many new customers for the first time, to gaming on mobile phones.

Close on the heels of this launch, Tata Teleservices has aggressively moved to the next phase with Brew applications that cater to the specific tastes of Indian customers. Applications covering cricket, spirituality, Indian movies and the Indian stock markets have been created with global and local Indian developers such as Leapstone, Astute Systems and eMbience.

On the occasion, Pankaj Sethi, vice president (content and applications), Tata Teleservices and a speaker at the BREW Development Conference, said, "With the capabilities of Brew, we have been able to provide a richer and more comprehensive experience of data services to our customers. Video download services for instance could be made available even on our mid end CDMA handsets, providing a significant advantage over our GSM competitors. In other applications we have in a short span of time, managed to build enhanced features like community sharing and personalisation. All these give better value to our customers."

With its vast selection of exciting services, Tata Teleservices is following the group's philosophy of providing consumers with superior and innovative offerings. Tata Indicom customers can 'Do More and Live More' through the superior and evolving services offered by BREW and CDMA.