Go mobile! Tata Indicom and Kinetic Motor Company in a strategic nationwide alliance
June 14, 2005

Going mobile has never been easier. A special strategic alliance between Tata Indicom, India's premier telecom service provider and Kinetic Motor Company, leading manufacturer of scooters now will enable you to be on the move and maintain contact at the same time! Recognising the dual needs of consumers today, the two companies have come together to offer a series of joint promotions.

Under this tie-up, Tata Indicom offers specially created economical and flexible deals to buyers of Kinetic's major scooter brands. With Kinetic's four stroke scooter Nova 135, a Tata Indicom post paid mobile and a walky will be given free, in addition to one year of free local calling between the Walky and the mobile and a special rate of 30 paise for all calls between the mobile and the walky. The overall value of this offer is over Rs 11,000. Buyers of the Kinetic Zing and Zoom receive a free Tata Indicom True Paid Mobile worth Rs 3980 The offer is available nationwide, except certain cities and will be targeted at executives and students."

Announcing the tie up, Harish Bhat, president - marketing, Tata Teleservices Limited, said, "This is a fabulous opportunity for customers to experience superior offerings. Such a marketing strategy can aid in effectively garnering mileage from retail establishments of both parties involved. Through this initiative Tata Indicom ensures that a customer stays connected with their near and dear ones even on the move. Keeping in line with Tata Indicom's philosophy, this offering enforces our commitment in ensuring that, with us one can truly 'Do More and Live More', Mr Bhat added.

Ms Sulajja Firodia Motwani, joint managing director, Kinetic said, "This tie-up is a partnership between two strong brands with symbiotic products. Ultimately, this will benefit our customers - who can become mobile in the dual sense of the word with the purchase of a scooter! I think this is a win-win partnership - where ultimately the customer walks away with the best of both worlds!"