Tata Teleservices becomes the first telecom service provider in the world to have 1,000 exclusive True Value Shoppe's operational within 180 days of rollout!
April 11, 2005

• Sania Mirza inaugurates the first 'True Value Hub' in Mumbai.
• Over 1,000 Tata Indicom True Value Shoppe's operational in India across 20 circles within 180 days of rollout

In a significant achievement first of its kind for a cellular service provider in India, Tata Teleservices Limited, India's premier telecom service provider, which operates under the brand name Tata Indicom, today announced that it's the only telecom operator in the world to have the largest 1000 exclusive 'True Value Shoppe's' across its 20 circles.

The announcement was made during the launch of its first True Value Hub in Mumbai. The inauguration of the first True Value Hub in Mumbai was done by the ace tennis sensation Sania Mirza, who is also the brand ambassador for Tata Indicom.

Tata Teleservices has recently introduced the concept of ' True Value Outlets' to increase its retail presence in India. The retail initiative has been planned on a 3 -tier approach namely True Value Hub, True Value Shoppe and True Value Express.

True Value Hubs, which is an "Integrated Service Center" provides an end-to-end experience for the customers, which are strategically visible for high street retailing. These exclusive outlets are aimed at achieving Visibility, Customer Touch Points and Real Experience. This initiative will also enhance their presence in the retails segment.

Inaugurating the First True Value Hub in Mumbai Sania Mirza, Brand Ambassador for Tata Teleservices said, "It is indeed a feeling of pride to be associated with a brand that carries a legacy of trust and commitment for its customers at large. With this latest initiative, Tata Teleservices re-iterates its pledge to provide its customers a world-class service and one stop shop experience. Here the customers can look forward to a wide variety of products and services to suit their needs."

Speaking on the occasion, Mr. Harish Bhat, President - Marketing, Tata Teleservices, said, " Today the need of the hour is to provide improved service to both potential and existing customers. It is truly a momentous occasion of becoming the only company to have set up 1000 exclusive True Value Shoppe within 180 days across our circles. We are happy to launch the first Mumbai True Value Hub, inaugurated by Sania Mirza the young, dynamic committed player and a true reflection of our brand".

The Tata Indicom True Value Hubs promises to provide its customers a truly enjoyable, and enriched experience. Inaugurating its first True Value Hub in Mumbai, the company plans to launch 4 more True Value Hubs all over Mumbai. With a rollout plan for over 250 outlets across 100 cities these high-end hubs will cater to the high-end retail needs at key locations. Tata Teleservices has already marked the rise of these hubs by launching True Value Hubs in Chandigarh, Jaipur, Kolkata, Jamshedpur, Noida and Ghaziabad.

The Tata Indicom True Value Hubs are strategically located and drive sales of Tata Indicom products and services. Through an 'integrated sales & service' approach the True Value Hubs provides to an end-to-end sales and service experience to the customers. Customers can walk in to the Tata Indicom True Value Hub to explore, experience and buy Tata Indicom Post paid mobile, True Paid mobile, Walky posts paid or prepaid, and choose from a range of Accessories.

Tata Indicom True Value hubs are equipped with self-service touch screen information and experience kiosks to showcase the product and VAS offerings. At the press of a button the customers can listen to different ringtones, browse through the Tata Zone ,and check out the games and wallpapers catalogues. The online systems at the True Value Hub not only allows the customer to walk in for registering complaints and seek resolutions but also facilitates 24-hr payment machines that accept cash and cheque payments.

About Tata Teleservices:

Tata Teleservices is one of India's leading private telecom service provider. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 3.5 million.