Tata Indicom crosses one million customer mark in Maharashtra
April 6, 2005

Tata Indicom, India’s premier mobile service provider, has now registered a record number of one million customers in Mumbai and the rest of Maharashtra.

Tata Indicom has shown aggressive growth over the last six months and has added an incremental market share of 22 per cent in the wireless market. This phenomenal growth has been achieved by reaching multiple milestones, such as, December 2004 witnessed the gross subscriber additions doubling over September 2004 and March 2005 witnessed the highest ever installations in a single day.

Charles Antony, managing director, Tata Teleservices ( Maharashtra), said, "We are overwhelmed by the response shown by the customers to our services in Mumbai and the rest of Maharashtra (ROM) and we would like to thank each one of our customers for having expressed their faith in us. This response is testament to our belief in delivering value and a highly improved quality of service to all our customers. While I feel humbled by the faith that our customers have shown us in our quest for leadership, I am truly proud to be a part of a team that has helped us achieves the milestone.

The one-million mark reflects the level of trust and confidence enjoyed by the Tata Indicom brand. The credit for this feat clearly goes to all our valued customers, empowered employees, stakeholders, and channel partners," Mr Antony added.

Today, Tata Teleservices (Maharashtra) under the leadership of Charles Antony, is embarking on a vision, with a strong focus on providing customer value with care, trust and innovation. Tata Teleservices (Maharashtra), which connects over one million customers is chalking out aggressive plans to cater to the customer needs which involves increase capacities, introducing cutting edge technology and a host of value added services to meet the customer segments.

Tata Teleservices' (Maharashtra) customer satisfaction level in Mumbai has increased by 83 per cent. These figures clearly depict that Tata Teleservices (Maharashtra) is gradually and steadily improving its customer service through better voice clarity, congestion free network and billing related issues.

After a number of success stories, Tata Indicom is now committed to building a substantial presence in the country’s telecom space, and is all set to redefine the existing benchmarks of the mobile service category in India through marketing innovations and introduction of new generation value-added services.

The brand name spans across retail, enterprise, wholesale as well as international services offered by the telecom services arms. Tatas are committed in providing the best services to the customers that will make Tata Indicom the preferred choice of millions of customers across the country.

Tata Teleservices (Maharashtra), is focusing on product innovation by offering products and services like Brew applications, VO–DATA cards, wi-fi, to name a few.

Roll out and expansion plan
Tata Teleservices (Maharashtra), plans to expand its mobile services to 175 towns during the year 2005-06. Besides the urban areas, the rural sector too is set to benefit from Tata Indicom "MEGA" expansion drive.

Robust mobile infrastructure
To cater to the fast growing mobile base of Tata Indicom in Mumbai and Maharashtra, Tata Indicom will be scaling up its capacity to cater to the needs of more than 2.5 million subscribers by the end of the year.

During 2005-06, Tata Indicom plans to increase its site count by approximately 1.5 times in Maharashtra.

Outstanding value to customers

• Tata Teleservices (Maharashtra) is offering attractive value-for-money tariff plans and a range of handsets suited to diverse customer segments. Tata Indicom telecom services are available at exclusive franchisee showrooms and several retail selling points (RSPs) that are set up all across the region.
• Tata Indicom is offering attractive packages to suit the varying needs of various customer segments. Tata Indicom customers are able to avail of attractive tariff plans, both in the post-paid as well as pre-paid categories.
  Products and services being offered by Tata Indicom

CDMA mobile phone service

• Tata Indicom is offering its CDMA mobile services that will provide users with the very best in voice, data and roaming services. In order to ensure simplicity of the offerings, Tata Indicom is offering customers an attractive "Single Rate Plan" — among the best-postpaid tariffs in the country.
  

Tata Indicom Walky

• A feature-rich fixed telephony product, ‘Walky’ has immense potential in India. With the latest launch of ‘Smart Wireless Walky’, Tata Indicom is looking at catering to different segments by offering a host of value-added benefits like freedom of mobility within the premises, high speed internet access, SMS, in-built speaker, caller ID, missed call details, etc. With this latest initiative, Tata Indicom has launched an attractive Single Rate Plan on Walky to ensure there is no confusion in the minds of subscribers. Further, Walky will also be available in a pre-paid version with attractive tariff’s that offer huge savings and with no deposits for STD or ISD calls.
  

‘True Paid’ — India’s only honest and transparent pre-paid brand. A aimple, affordable and convenient way to go mobile

• 100 per cent talk time on recharge cards and 1-second pulse
• Tata Indicom’s ‘Intelligent Network’ will bring to the two states, a superior ‘True Paid’ prepaid service — 100 per cent Sacchai with a host of value-added services.
• Backed by a range of never before initiatives, Tata Indicom has become the first operator in the country to launch True Paid T-SIM (RUIM) enabled handsets. Under the revolutionary True Paid offer, customers can opt for RUIM enabled Nokia 2280 and Motorola C131 handsets. Besides this, customers can also avail True Paid services on Nokia 3105, Kyocera- Blade, Rave and Phantom (non-RUIM handsets).
• Launches exclusive ‘True Value Shops’ (exclusive retail chain) in the region.
  

Tata Indicom has introduced a host of value-added services for its esteemed customers

• Tata Indicom voice portal that can be accessed simply by dialing 1590.
• Tata Zone – An entertainment space where Tata Indicom will offer the widest variety of games, ring tones, wallpapers, access to the internet, etc.
• Updates on stocks and the latest news and updates on important topics as and when they happen — exam results via SMS, election news among other things.
• SMS short codes to access VAS such as cricket score, astrology, news, etc.
• Launched BREW applications, Vo Data Cards.
• Offering EvDo — first Indian operator to offer EvDo.
  

Brand ambassadors

• Most successful Indian captain, Saurav Ganguly and youth icon Irfan Pathan and Sania Mirza are the face and voice for Tata Indicom. Sourav brings leadership and experience, Irfan and Sania brings fresh youthful energy.