Sourav Ganguly launches exclusive Tata Indicom “Sourav Fone”
March 28, 2005

India’s most successful and charismatic cricket captain and Tata Indicom, brand ambassador launched the ‘Sourav Fone’ in Bangalore today. Signed by Sourav Ganguly, the ‘Sourav Fone’ is supported by cricket contents like, wallpapers, favourite ring tones, live cricket scores, news, statistics and interactive cricket services like group opinion polls.

Launching the ‘Sourav Fone’, the ace Indian cricket captain said, “I am very happy and honoured to launch Tata Indicom’s ‘Sourav Fone’. I am very sure that millions of cricket lovers will rush to this offer, which will enable them to avail a variety of cricket updates and exciting features available on Kyocera KX 444. These signature handsets make me feel closer and committed to the Tata Indicom family. The Sourav Fone will make a perfect gift for Tata Indicom’s customers who love cricket and are my esteem fans.”

Speaking on the occasion, Harish Bhat, president — marketing, Tata Teleservices said, “Tata Indicom is a rapidly growing vibrant and energetic brand. The launch of Sourav ‘Signature Phones’ reflects these very qualities and his association with Tata Indicom truly personifies our brand identity. Cricket is a passion with all Indians and the launch of ‘Sourav Fone’ is one such effort to connect with this passion ”.

Prabhat Pani, chief operating officer, Karnataka and Andhra Pradesh circles Tata Teleservices, said, “The launch of ‘Sourav Fone’ is another step by Tata Indicom in redefining the entire approach by offering innovative mobile offerings to its customers. We are very optimistic and confident that the ‘Sourav Fone’ will get huge response from the million of cricket lovers across the country.”

Tata Indicom has introduced a limited edition of ‘Signature Series’ handsets. The ‘Sourav Fone’ is available on the Kyocera KX 444.

In addition, the customers who buy Tata Indicom ‘Signature Fones’ will be entitled to participate in a contest. The lucky winner will get to have dinner with Sourav Ganguly. Besides, this the next 50 winners will receive autographed cricket bats and an additional 100 autographed cricket balls to be won.

The ‘Sourav Signature Fones’ are a limited edition of handsets, which will be available to both postpaid as well as prepaid customers across 20 circles and are priced at Rs 2,490/-.

After a number of success stories, Tata Indicom is now committed to building a substantial presence in the country’s telecom space, and is all set to redefine the existing benchmarks of the mobile service category in India through marketing innovations and introduction of new generation value-added services. With the latest initiative, Tata Indicom has become the first CDMA operator in India to launch ‘Signature Fones’.

The brand name spans across retail, enterprise, wholesale as well as international services offered by the telecom services arms. Today they are committed in providing the best services to the customers that will make Tata Indicom the preferred choice of millions of customers across the country.