The ‘ace’ tennis sensation, Sania Mirza joins hands with Tata Indicom, the fastest growing telecom provider
March 17, 2005

Tata Indicom, India’s premier telecom service provider today announced that Sania Mirza, the young “tennis sensation” would be its new brand ambassador.

Ranked 77 in the world, Sania Mirza is known to be a spirited player who has made a dramatic impact on tennis as a sport and its popular perception. Sania has emerged not just a superb sportsperson, but also a youth icon, indeed a 'brand' in her own right. She personifies the 'new India' — someone with tremendous energy and self-confidence and the desire to achieve and excel.

Welcoming Sania into the Tata Indicom family, Prabhat Pani, chief operating officer (COO), Andhra Pradesh and Karnataka Circle, Tata Teleservices said, “ Tata Indicom is a rapidly growing youthful and energetic brand. Sania reflects these very qualities and her association with Tata Indicom truly personifies our brand identity. I would like to welcome Sania to the ‘Tata Indicom’ family. The youth is a big market and the launch of ‘Signature Fones’ is one such effort to connect with this segment ”.

Speaking on the occasion, Tata Indicom brand ambassador, Sania Mirza said, “I am really happy to be a part of the Tata Indicom family, which is making mobile communications a way of life. I look forward for a long and fruitful association with Tata Indicom. It’s a matter of pride for me to be part of Tata Indicom family, which epitomises ‘leadership with trust.’

Also, Sania launched a limited edition of ‘Signature Series’ of handset. The ‘Sania Fone’ is available on LG 5235 and ‘Sourav Fone’ is available on KX 444. The ‘Signature Fones’ are supported by cricket and tennis contents like, wallpapers, favourite ringtones, live cricket scores, news, statistics and interactive cricket services like group opinion polls.

In addition, the customers who buy Tata Indicom ‘ Signature Fone’ will be entitled to participate in a contest. The lucky winner will be entitled to have dinner with Sourav Ganguly while the winner of ‘Sania Fone’ will get to meet Sania Mirza. Besides, this the next 50 winners will receive autographed tennis rackets or cricket bats and an additional 100 autographed tennis balls and cricket balls are to be won. ‘Signature Series ’are a limited edition of handsets, which will be available to both postpaid as well as prepaid customers across 20 circles. The ‘Sourav Fone’ has been priced at Rs 2,490/- and the ‘Sania Fone’ has been priced at Rs 4999/-.

After a number of success stories, the Tata Indicom is now committed to building a substantial presence in the country’s telecom space, and is playing a leading role in the development of the telecom infrastructure in this country by offering integrated telecommunication services and is all set to redefine the existing benchmarks of the mobile service category in India.

Tata Indicom has set the benchmarks for the Indian cellular industry and has redefined the business through marketing innovations, introduction of new generation value-added services. With the latest initiative, Tata Indicom has become the first CDMA operator in India to launch ‘Signature Fones’.

The brand name spans across retail, enterprise, wholesale as well as international services offered by the telecom services arms. Today they are committed in providing the best services to the customers that will make Tata Indicom the preferred choice of millions of customers across the country.