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Tata
Indicom becomes the first mobile service provider
to nationally launch Push-To-Talk in New Delhi
December 23, 2004
- PTT
service available across India
- PTT
service available on Kyocera KX 440 colour data-enabled
handset
- Introduces
host of never before features: group talk, Brew
applications
- PTT
service is available for post-paid customers
and will be introduced shortly for True Paid
customers
- PTT
is first in world to partner with QUALCOMM for
BREWChat based Push-To-Talk solution
In
a major initiative, the first-of-its-kind for
a mobile service provider in India, Tata Indicom,
one of the leading service providers in India,
today announced the commercial launch of Push-To-Talk
services in New Delhi. With this latest endeavour,
Tata Teleservices has become the first cellular
service provider to launch PTT across India.
Inaugurating
the Push-To-Talk (PTT) service, Mr Amit Bose,
president, telecom — Tata Teleservices, made
a Push-To-Talk call to Dr Naresh Malhan, chief
operating officer, Tata Teleservices, New Delhi
circle.
Push-To-Talk
from Tata Indicom will allow customers to connect
directly, in seconds, with other Tata Indicom
PTT users by simply pressing a button on their
Push-To-Talk capable handsets.
Targeted
at corporates, small and medium entrepreneurs
and mass consumers, the Push-To-Talk service will
be available on Kyocera KX 440 handsets with a
host of additional features such as BrewChat applications,
group talk etc.
Inaugurating
the launch of the Push-To-Talk mobile service,
Mr Amit Bose, said, "We are happy to introduce
Push-To-Talk across the country. As Delhi has
the largest mobile subscriber base in India, we
are quite confident and optimistic that Push-To-Talk
services will get a tremendous response in the
North. We believe that Push-To-Talk is an important
step in India's mobile telephony industry. The
customer now has a unique service that provides
instant connectivity and significant cost benefits.
We
believe that Push-To-Talk is an important step
in India's mobile telephony industry and are quite
confident that our esteemed customers will receive
an unmatched wireless experience and the service
will be immensely popular among corporates and
the masses," Mr Bose added.
Speaking
on the occasion, Dr Naresh Malhan said, "Tata
Indicom's key focus is to bring the best value
to customers through the introduction of innovative
products and services backed by superior technology
solutions. We are thrilled that Tata Indicom has
become the first mobile operator to commercially
launch Push-To-Talk in Delhi. This is a prestigious
moment for us and we are hopeful that customers
will receive an unmatched experience of wire free
world."
As
an introductory offer, for post-paid customers,
PTT handsets are priced at Rs 5,000 and can make
unlimited calls by paying a flat monthly rental
of Rs 99. In addition, Tata Teleservices is offering
an EMI scheme for corporates, where a corporate
customer can buy a PTT handset by making a down
payment of Rs 1,000. The corporate customer will
have to pay an EMI of Rs 350 for 12 months. Besides
these offers, Tata Teleservices will shortly introduce
bulk discount scheme for corporates.
Tata
Indicom is the first mobile operator in India
to offer Push-To-Talk. Built on QUALCOMM's BrewChat
technology, this service enables person-to-person
and person-to-group communication between users
at the 'push of a button'. This feature provides
fast connection to individuals or even groups
of people. This PTT service has been specially
designed for CDMA200 1X networks and will go live,
for the first time ever in the world on the Tata
Indicom network. QUALCOMM Incorporated (Nasdaq:
QCOM), is the pioneer and world leader of code
division multiple access (CDMA) digital wireless
technology.
The
key benefit of Tata Indicom Push-To-Talk is that
it frees the customer by allowing him to instantly
call a group of people at one time from any place.
In addition, with the concept of 'Always On',
Push-To-Talk does not work on distance and is
cheaper, faster and more convenient than sending
an SMS.
Push-To-Talk
addresses the critical communication needs of
businesses — large and small, sales teams,
professionals and government departments like
the police and fire brigade without being confined
to a location. It enhances productivity and efficiency,
saving time and money in the process. Internationally,
it is also a rage amongst the youth, who use it
to instantly communicate with their buddies. For
families and friends, the Tata Indicom Push-To-Talk
service is a means of increasing fun, faster communication
and means less effort by sending out an instant
voice message.
Backed
by internal market research, Push-To-Talk is like
a mobile solution, which provides instant connectivity,
enhances mission critical communication needs
and significant cost benefits to the customers.
The company is confident that Push-To-Talk would
go a long way in uniting the Indian masses and
today, Tata Indicom has taken the lead to launch
Push-To-Talk, which is bound to open new frontiers
for the mobile market in India.
Benefits
of Push-To-Talk
| Instant
connectivity |
Push-To-Talk
instantly connects with co-workers, family
and friends within seconds at the push of
a button. |
| Group
talk |
Calls
can be one-to-one or one-to-many group calls.
Other parties in the call can take their turn
by just pushing the PTT button. |
| Convenient
|
Frequent,
repetitive communication is not necessary
any more. |
| Easy
to use |
Just
push a button and speak with a group of users
simultaneously. |
| Real
time user availability status |
Display
will indicate if others in the user group
are available or not. This will help the users
to see whether the recipient(s) is / are available
before initiating the call. |
| PTT
alerts |
To
ensure privacy and mobile etiquette, one can
even send a PTT alert to the recipient before
establishing a PTT call. |
| Enables
multi-tasking |
Recipients
need not ‘answer’ the call, thus
can attend to other tasks while listening
to the group chat. Ideal in business applications
like taxi services, hospitals, utilities,
etc. |
| Time
savings |
PTT
helps spend less time talking and more time
taking care of business since it facilitates
group calling. |
| Security |
PTT
calls runs over a secured network, a customer
gets an incredibly clear secure link between
a communicator and listener. Push-To-Talk
allows corporates to establish a digitally
secured communications for group calling to
manage their business and share confidential
information. |
The
BREWChat solution offers Tata Teleservices superior
call set-up performance, bandwidth savings and
is designed to seamlessly upgrade to and interoperate
with the BREWChat technology, which operates on
CDMA2000 1X Release A networks and provides even
faster performance capabilities.
About
Tata Teleservices:
Tata Teleservices is India's leading private telecom
service provider. The company offers integrated
telecom solutions to its customers under the Tata
Indicom brand, and uses the latest CDMA 3G1X technology
for its wireless network. Currently operating
in eight circles i.e. Andhra Pradesh, Chennai,
Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai
and Tamil Nadu, the company has a customer base
of over 2.52 million. Recently Tata Teleservices
launched its telecom services in Jamshedpur. With
a planned nationwide footprint across the country,
Tata Teleservices has acquired licenses to operate
in 12 more circles, which include Bihar, Haryana,
Himachal Pradesh, Kerala, Kolkata, Madhya Pradesh,
Orissa, Punjab, Rajasthan, Uttar Pradesh (East),
Uttar Pradesh (West) and West Bengal.
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