Tata
Indicom becomes the first cellular service provider
in Mumbai to launch BEST route service on mobile
October 20, 2003
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Service
available across Mumbai ,Thane and Navi Mumbai
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Initiative to significantly provide information
to Tata Indicom BEST commuters on the fingertips
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Service
available at Rs 2 per SMS
In a major initiative, Tata Indicom, one of India’s
leading mobile operator has tied-up with BEST,
‘Mumbai’s Lifeline’ to provide extensive information
on BEST routes across Mumbai, Thane and Navi Mumbai.
To avail of the customer friendly mobile service,
the Tata Indicom BEST commuter would require to
send message to 8282. On sending a message to
8282, the Tata Indicom BEST commuter will receive
information on BEST route numbers, BEST origin
stop to final destination stop, BEST origin stop
to hospital name, BEST AC routes, BEST Express
and BEST help.
In addition, The Tata Indicom BEST route mobile
service will provide extensive information to
Tata Indicom customers. The option ranges from:
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The list, frequency, starting and finishing
stop information of all the BEST buses across
Mumbai, Thane and Navi Mumbai.
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The routes of all 338 buses including ring
buses, extra buses, AC Buses, Limited, Ordinary
and Express Buses.
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The service covers the details for all 2,997
bus stops in Mumbai
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The service provides the details and buses
available from the origin and 14 hospitals
in Mumbai city
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To begin with, the Tata Indicom BEST mobile
service provides the details for direct bus
routes only.
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The service is applicable for Tata Indicom
postpaid and prepaid customers on any handset
models and is available at Rs 2 per SMS.
Launching the service,
Mr Amit Bose, president - telecom, Tata Teleservices
Limited, said, “ We are pleased to launch this
service to our valued customers. This is another
step by one of the India’s premier mobile service
to get involved in its customers’ life and offer
them a host of world-class value driven services.
Mobile phones today are increasingly getting integrated
into the personal lives of the people and have
expanded their functionality beyond just a talking
tool. With the latest path breaking initiative,
Tata Indicom has further increased the utility
of mobile phones to become a local navigator as
well for our customers and in a way has increased
the bonding of Tata Indicom with their customers,
Mr Bose added.”
About Tata Teleservices
Tata Teleservices is India's leading private telecom
service provider. The company offers integrated
telecom solutions to its customers under the Tata
Indicom brand, and uses the latest CDMA 3G1X technology
for its wireless network. Currently operating
in 8 circles i.e. Andhra Pradesh, Chennai, Gujarat,
Karnataka, New Delhi, Maharashtra, Mumbai and
Tamil Nadu, the company has a customer base of
over 2.25 million. With a planned nationwide footprint
across the country, Tata Teleservices has acquired
licenses to operate in 12 more circles, which
include Bihar, Haryana, Himachal Pradesh, Kerala,
Kolkata, Madhya Pradesh, Orissa, Punjab, Rajasthan,
Uttar Pradesh (east), Uttar Pradesh (west) and
West Bengal.
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