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Tata Indicom becomes the first cellular service provider in Mumbai to launch BEST route service on mobile
October 20, 2003

  • Service available across Mumbai ,Thane and Navi Mumbai

  • Initiative to significantly provide information to Tata Indicom BEST commuters on the fingertips

  • Service available at Rs 2 per SMS 

In a major initiative, Tata Indicom, one of India’s leading mobile operator has tied-up with BEST, ‘Mumbai’s Lifeline’ to provide extensive information on BEST routes across Mumbai, Thane and Navi Mumbai.

To avail of the customer friendly mobile service, the Tata Indicom BEST commuter would require to send message to 8282. On sending a message to 8282, the Tata Indicom BEST commuter will receive information on BEST route numbers, BEST origin stop to final destination stop, BEST origin stop to hospital name, BEST AC routes, BEST Express and BEST help.

In addition, The Tata Indicom BEST route mobile service will provide extensive information to Tata Indicom customers. The option ranges from:

  • The list, frequency, starting and finishing stop information of all the BEST buses across Mumbai, Thane and Navi Mumbai.

  • The routes of all 338 buses including ring buses, extra buses, AC Buses, Limited, Ordinary and Express Buses.

  • The service covers the details for all 2,997 bus stops in Mumbai

  • The service provides the details and buses available from the origin and 14 hospitals in Mumbai city

  • To begin with, the Tata Indicom BEST mobile service provides the details for direct bus routes only.

  • The service is applicable for Tata Indicom postpaid and prepaid customers on any handset models and is available at Rs 2 per SMS.

Launching the service, Mr Amit Bose, president - telecom, Tata Teleservices Limited, said, “ We are pleased to launch this service to our valued customers. This is another step by one of the India’s premier mobile service to get involved in its customers’ life and offer them a host of world-class value driven services.

Mobile phones today are increasingly getting integrated into the personal lives of the people and have expanded their functionality beyond just a talking tool. With the latest path breaking initiative, Tata Indicom has further increased the utility of mobile phones to become a local navigator as well for our customers and in a way has increased the bonding of Tata Indicom with their customers, Mr Bose added.”

About Tata Teleservices
Tata Teleservices is India's leading private telecom service provider. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Currently operating in 8 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai and Tamil Nadu, the company has a customer base of over 2.25 million. With a planned nationwide footprint across the country, Tata Teleservices has acquired licenses to operate in 12 more circles, which include Bihar, Haryana, Himachal Pradesh, Kerala, Kolkata, Madhya Pradesh, Orissa, Punjab, Rajasthan, Uttar Pradesh (east), Uttar Pradesh (west) and West Bengal.

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