Telecom service provider Tata Teleservices on Friday launched a service that will offer help to subscribers during any emergency. The exigency service, i-Help, will have a number of services in its portfolio to meet the requirements of the subscribers.

The first service that has been launched here on Friday would allow mobile users to contact their family and friends instantly in cases of an emergency. "The service will be helpful specially for people working in night shifts in BPO, mainly working women," Tata Teleservices President (VAS), Pankaj Sethi, told reporters here.

The company is hoping for an increased contribution of value added services (VAS) to the revenue from current 10 per cent to 15 per cent.

The service is available free of cost for all Tata Indicom pre-paid and post-paid subscribers and it is available in 11 regional languages. To avail the service, subscribers will have to register the three preferred numbers to be contacted in an emergency.

In case of emergency, the caller can dial a specific number provided by Tata Teleservices and the system would call and send SMS to the three numbers, intimating them that the subscriber is in need of help.