Tata Teleservices has tied up with Multi-Commodity Exchange (MCX) to provide the farmer the best price for his goods.

It intends to add new services on the commodity exchange platform that will, in effect, reduce the number of middlemen in the supply chain, which in turn will enhance the farmer's share of the end-consumer price.

The alliance will leverage the cutting-edge mobile communications technology developed by Atom Technologies.

In course of time, the partnership also intends to use the logistics services provided by National Bulk Handling Corporation.

Currently, it is felt that middlemen add little value by their contribution in the value chain. Every middleman pockets his little share and these add up to quite a chunk, leaving the farmer with an unfairly smaller share of the money that the end-consumer pays. The TTSL-MCX alliance aims at correcting this aberration.