Tata Teleservices on Friday unveiled an infotainment space on its Tata Indicom BREW-enabled mobile phones in Hindi called Tata Zone.

"This initiative will further widen the reach of data services to a new segment hitherto unexposed to various exciting value-added services owing to language barrier. The Hindi language interface will go a long way in taking the data usage and application download pattern in India to the next level," Tata Teleservices Ltd's president (VAS) Pankaj Sethi said in a statement issued here.

Around 66 per cent of all Indians speak Hindi, while less than five per cent understand English. Tata Teleservices recognises this fact and is therefore increasingly embracing Hindi to drive adoption of data services among the non-English speaking population, the statement said.

On Tata Zone-Hindi, customers would have access to applications like cricket, faith and prayers, Bollywood and Hollywood movies, news, astrology, funzone and games. The entertainment-packed zone will also feature an impressive and latest collection of ringtones and wallpapers.

Customers will have to select Hindi as their preferred language in their phone settings to launch the Hindi catalogue on Tata Zone. Customers also have the option to switch back to the English catalogue.

The service is currently available on the following Tata Indicom handsets - Nokia 1325, Huawei 2900 and Huawei 2801.