Tata Indicom has crossed 1 million subscriber mark in Kolkata circle in a little over two and a half years on the back of strong sales of mobile, Walky & PCO connections in the city.

Speaking at a press conference in Kolkata, Abhijit Pal, COO, Kolkata Circle of Tata Teleservices said, "We are aggressively strengthening our presence in Kolkata and focusing on providing customers with innovative and quality services."

Tata Indicom has already spent Rs496 crore in Kolkata circle till August 2007 and would spend a total of Rs600 crore in Kolkata by March 2008. The aim is to reach a subscriber base of 41 lakh this financial year from 23 lakh right now.

Bulk of its investment would be in putting up more exclusive retail outlets and BTS towers in the region.

Tata Indicom plans to add 977 BTS towers this financial year and 101 new retail outlets. At present it has 1,092 BTS towers and 654 exclusive Tata Indicom retail outlets in eastern India.

Tata Indicom, at present, operates in West Bengal, Bihar, Jharkhand, and Orissa in eastern India. "With new age handsets, attractive schemes and service that are in the offing, we hope to increase our subscriber base in the city substantially in the days to come, Pal further added.

At present Kolkata has over 7,52,476 mobile customers, over 2,13,329 walky customers and over 35,371 PCO customers in the city. Tata Indicom also provides wireline services to some of the top corporate houses of the city and has 3756 customers in the segment.

Tata Indicom has also announced the launch of their festive scheme - Pujor Kotha - for new prepaid and post-paid customers of Kolkata.

Under the Pujor Kotha offer, every new post-paid customer will be entitled to free talktime worth Rs150 and also receive music CDs or cassettes at par with the puja mood.

Apart from this, there are a host of gifts awaiting both the prepaid and post-paid customers. A weekly lucky draw will be held and customers can win DVD Players, microwave ovens, digital cameras and handycams.

Tata Indicom will also embark on an aggressive advertising strategy to highlight Pujor Kotha across all mediums.