Tata Indicom's new mobile online store
Deccan Herald — January 23, 2007

Tata Indicom has become India's first telecom operator to launch an online store "ichoose" for mobile connections. This initiative will provide customers the ultimate convenience of buying Tata Indicom postpaid connections at a click of the mouse with an upfront commitment of activation and free delivery of handset within three working days. Accessible from over 400 cities across India, www.ichoose.com has been conceptualised to ensure leisure in shopping / gifting experience, said the company in a release. 'ichoose' has been developed to empower consumers to make an informed and well-researched choice from a wide range of Tata Indicom handsets, tariff plans and value added services.

"As we move into the year of broadband, we want to offer customers the convenience of buying mobile connections at the click of a mouse," Darryl Green CEO TTSL, said. The 'i-choose' [service] is currently available across 18 circles of Tata Teleservices and will be live in Mumbai and the rest of Maharashtra (RoM) shortly.