Tata Indicom's new mobile scheme gets good response
Business Standard—December 7, 2005

Tata Indicom has received an overwhelming response to its recently-launched non-stop mobile scheme. The company added one million new customers during a 45 day period, said Prabhat Pani, chief operating officer, Karnataka & Andhra Pradesh, Tata Teleservices.

Speaking to reporters here after launching the 'Kannada Voice Station' on walky and mobile, here, he said: "We are well on course to achieving our target of adding 10 million new customers across the country under the non stop mobile scheme by the end of this fiscal. We have run out of handsets to supply new customers."

Its present subscriber base stands at over 6.5 million in India, of which 6 lakh are in Karnataka, one of the fastest growing telecom markets in the country.

The 'Kannada Voice Station' is a multi-access entertainment voice portal on Tata Indicom Mobile and Walky, which offers a variety of content such as Rajkumar Zone, Kannada Top 10 songs, dial-a-song, Kannada evergreen hits, Kannada jokes, astrology, Kannada Aradhane and news.

Subscribers in Karnataka can dial 12900 and enjoy various services. The primary objective of the offering is to increase penetration and usage for the 12900 Voice Station service in the Karnataka market through a complete Kannada language and content experience.

The customers can access the service round the clock from anywhere in Karnataka using the Walky or Mobile. Anybody can use it as the voice-prompts guide the user in his or her own language of comfort.

The calls to the number are charged at Rs 6 per minute for Walky, CMO Postpaid and Walky prepaid and 10 paise per second for CMO prepaid.