Tata Indicom, the telecommunciation brand of the Tata group, is sporting a new look. The group has decided to draw upon its original colour scheme by phasing out the current red and black logo. The new blue logo is coinciding with Tata Teleservices’ foray into the pre-paid segment by launching its ‘True Paid’ brand across all its existing eight circles. The company for the first time has roped in two brand ambassadors - India’s cricket captain Saurav Ganguly and fast bowler Irfan Pathan to promote Tata Indicom. 

Amit Bose, president, Tata Teleservices (TTSL) said, “ the company is moving away from the red and black colour Tata Indicom logo to the Tata’s blue which represent trust, transparency and honesty. Besides, it has a direct approach and gives clarity and simplicity.” S Ramakrishnan , managing director, Tata Teleservices said, “We have roped in these ambassadors as they have mass appeal and represent young generation. Also our products cater to the masses.” 

On the introductory package for the pre-paid user, Ramakrishnan said, “Customers will get a talk time equal to the value of recharge voucher. The tariff structure is straight without any costs attached.” The new service from Tatas offer one second pulse, 100 per cent talktime and single rate for local and STD calls which is 5 paise per second. The company is introducing pre-paid vouchers of Rs 100 and Rs 300. As a part of the introductory offer, a free usage period until November 14 will also be available to users subscribing to ‘True Paid’ from September 4.