Tata
Indicom ties up with Nokia to launch gaming
package
Business
Standard — June 4, 2004
Tata
Indicom has tied up with Nokia for launching a
mobile gaming package, which will offer users
a collection of 1000 games. These games will be
supported by Nokia Application Download Platform,
in its first ever deployment of such kind in India.
At a press conference, Tata Teleservices’ president
- telecom Amit Bose said that the service will
be available free of cost to Tata Indicom subscribers
till August 15. “After that, we will charge subscribers
on a per download basis with a monthly fee,” he
explained.
The international mobile gaming market stands
at $540 million and is expected to hit the $2
billion mark in 2006. According to Mr Bose, Japan
and Korea account for 64 per cent of the wireless
games market across the world.
The arrangement with Nokia is on a revenue sharing
basis, however both the companies declined to
reveal details of the arrangement. Nokia India’s
managing director, Sanjeev Sharma said that his
company has provided the platform and the arrangement
will eventually extend beyond gaming.
“Our focus will be to strengthen our CDMA presence
across the country,” he added.
About 25 new games will be released every week
by Tata Indicom. Users would be able to download
the released mobile games, using the Tata Indicom
Gaming Platform. This would be a part for access
to over 300 ringtones and 150 wallpapers developed
inhouse by Tata Indicom, which will be provided
free of cost.
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