Tata
Tele aims at 1.5 lakh CDMA users in Maharashtra
Business
Standard March 5, 2003
Nagpur:
Tata Teleservices
(Maharashtra) Ltd, the telecommunications arm
of the Tata group for western India operations,
on Monday said it expects 1.5 lakh subscribers
in the first year of the launch of its code division
multiple access (CDMA) services in five cities
of Maharashtra.
Ajay
Pandey, chief operating officer, said the company
had an outlay of Rs 3,400 crore for basic and
limited mobility projects in the state, including
Rs 350 crore for CDMA services alone.
“We
expect to turn net profit positive by March 2005,”
he said. Tata Teleservices (Maharashtra) holds
the licence to provide services in Maharashtra
and Goa.
Pandey
said the CDMA services will be offered under the
brand name of Tata Indicom initially in Mumbai,
Pune, Nagpur, Nasik and Aurangabad and will be
later extended to other centres.
“We
expect to launch the services in another 12-16
weeks after necessary permissions and certifications
from various government authorities come through,”
he said.
Tata
Teleservices already has a wide network in the
state, acquired via picking a controlling stake
in Hughes Tele.com (India).
Pandey
said the company has recorded revenues of Rs 276
crore in 2001-02, making it one of the largest
private basic telecom players in the country in
terms of revenue. The company has also invested
around Rs 2,900 crore on its broadband network.
Pandey
said the company has 2.10 lakh subscribers for
wired line services in Maharashtra. He said, Tata
Indicom was already offering CDMA services in
Andhra Pradesh, Karnataka, Tamil Nadu, Gujarat
and New Delhi.
“We
have over a lakh subscribers in Andhra Pradesh
alone,” he said adding that the company estimated
user charges to be in the range of Rs 500-600
per handset in a billing cycle for Maharashtra.
Pandey
said cell sites had been identified in Maharashtra
and Goa and switches would soon be put in place
to provide cutting edge technology CDMA services.
He
also said that the company was also alert to its
commitment of providing village public telephones
in 8,000 villages in the state and has already
made the services available in 1,350 villages.
“Fifty
per cent of these are in Vidarbha and we expect
to complete our commitment by December 2003,”
he said.
Reluctant
to divulge the price structure for the CDMA services,
Pandey said, it would be competitive and relevant
to market requirements.
He
also revealed that attractive price plans would
be prepared to provide customers an array of services
as value-added offers.
The
offers would be IP-based and conceded that services
from VSNL (acquired by the Tatas) could also form
a part of the package.
Pande
said, Tata Teleservices was not too particular
about the handset that a subscriber wished to
use provided it suited their network.
“Handsets
are network specific and our only concern would
be to see that they work on our network,” he said.
Though
not directly in the business of handset retailing,
Tata Teleservices will be approving handset models
priced at between Rs 5,000 and Rs 20,000, depending
on the facilities a subscriber desires.
CDMA
technology enables transfer of voice and data
and handsets can even contain a built-in camera.
The cost of the handsets goes up with facilities
such as animation graphics, multimedia messaging
services, blue tooth software, poly rings, enhanced
messaging service etc are also desired for use
by the subscriber.
|