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Usha Somayaji
The exciting nature of the assignments that the company
carries out is one reason why it has succeeded in holding
on to its employees (its attrition rate is, at 8 per
cent, among the lowest in the software industry). There
are other reasons as well: opportunities to work with
top-end infrastructure, both hardware and software,
and on cutting-edge technology; prospects of working
abroad; good compensation packages; stock options; and
simple and transparent appraisal systems.
TTL’s strategy for the immediate future has three
objectives: ensuring profitable growth, creating a culture
of change for the better and increasing customer focus.
To achieve profitable growth the company has chalked
out plans to increase exports, with a greater thrust
on its engineering and software application businesses.
To effect a culture of change it has aligned itself
to the Tata Business Excellence Model. As for improving
customer focus, the process has been on for the past
year. This involves identifying, winning and growing
its key customers, and shedding the others.
Other plans are also in place. TTL is setting up a
full-fledged offshore development centre at Hinjawadi
near Pune. The centre is expected to be up by August
2002, and will house 550 people in the first phase.
It will cater almost exclusively to overseas clients
and concentrate on three key areas: knowledge-based
engineering, design engineering and production engineering.
Its numbers are evidence of the company’s upward
mobility. Last year it grossed a consolidated turnover
(including from its American operations) of Rs 82 crore.
Its Indian arm grossed Rs 58.08 crore, lower than the
previous year’s figure of Rs 65.70 crore, but with
a higher profit after tax (Rs 4.5 crore to Rs 3.85 crore).
That, says McGoldrick, was because TTL shed low-margin,
non-core businesses and focused on key and export accounts.
“This year both the top and bottom lines will go
up.”
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Customers
and partners
Tata Technologies Limited’s customers tend
to be multinationals or large manufacturing and
distribution companies across the world. Its major
overseas customers include: Daimler Chrysler,
General Motors, Fiat, Ford, Airbus UK , Singapore
Telecommunications, EDC, Ogihara, Mazda, Mayflower,
Delphi, Total Petroleum, Oracle Corporation, ISI,
Dentsu, Aventis
In the Indian market TTL has executed projects
for:
Tata Engineering, Kinetic Engineering, Whirlpool
India, Mahindra & Mahindra, Bajaj Auto, Thermax,
Tata Power, VSNL, Sonar Steering
Partners:
TTL works closely with a select group of state-of-the-art
infotech suppliers. Its primary partners, each
a leader in its respective field, include:
- SAP Asia - systems implementation partner
for SAP R/3 enterprise resource planning systems.
- Microsoft - enterprise partner for implementation
of SAP R/3 enterprise on WinTel platforms.
- Compaq - enterprise partner for manufacturing
industries.
- Siebel Systems - implementation partner for
Siebel customer relationship management systems.
- EDC - ESP and implementation partner for Metaphase.
- Parametric Technology Corporation - certified
engineering provider and implementation partner
for Pro/Engineer and Windchill.
- Knowledge Technologies International - distributor,
implementation and development partner.
- Sage International (Asia Pacific) - distributor,
implementation partner for Sage Tetra CS/3 financial
and distribution systems.
- Oracle - systems integration partner for Oracle
RDBMS.
- Dassault Systems - Implementation of CATIA
versions 4 and 5 based software and best practices
in areas of automotive component design and
tooling and in knowledge-based engineering.
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