Tetley USA Iced Tea partners with the Country Music Association for a summer of country music
March 26, 2008

Recognising the close association between iced tea consumers and the country music audience, Tetley USA has partnered with the Country Music Association (CMA) for a comprehensive, three-part sponsorship. The summer kicks off with the ‘Road to the CMA Music Festival Presented by Tetley Iced Tea’, a ten-city tour throughout the Southeast beginning in Houston, Texas on April 17.

The tour leads up to CMA’s signature event, the CMA Music Festival takes place between June 5–8 in Nashville, Tennessee, and will bring together over 400 country music artists and celebrities, over 100 hours of live music, more than 40 hours of autograph signing sessions and much, much more! Fans will be able to experience the great taste of Tetley iced tea, as well as interact with the brand in other planned activities, artist appearances, etc within the on-site Tetley booths.

The Road to the CMA Music Festival tour includes radio advertising and radio broadcast remotes at key retailers with prizes and artist appearances. Tetley is supporting this sponsorship and extending it in-stores with a VIP Sweepstakes where consumers will have a chance to win an all-expenses paid trip to the CMA Music Festival.

Tetley is also a participating sponsor of the CMA Awards, known as “Country Music’s Biggest Night” where awards are given to musicians, songwriters, video directors, etc who work in the country music industry. Tetley is also conducting a VIP sweepstakes to this event that will be communicated and supported in-stores beginning in August.

Tetley has been making iced tea in Georgia for over 50 years and seniour brand manager for Tetley Iced Tea, Cathy Kolumbus, said: “We know our product is about more than refreshment; it’s about sharing good times with family and friends. That’s what this tour is all about too, a great way to kick back and have fun this summer. Tetley Iced Tea and Country Music is a perfect partnership.”