Tata Tea launches Tetley green tea leaf packet
The Hindu — November 16, 2007

Tata group company, Tata Tea, on Friday launched its Tetley green tea leaf in packet format.

With the launch of Tetley green tea in leaf format, the company aims a wider consumer-base which currently use green tea leaf and prefers a leaf format as opposed to a tea bag, a press release issued here today stated.

It also targets to offer an economic option for current regular green tea consumers as compared to a tea bag.

The 125-gram box of Tetley green tea leaf will be available at MRP of Rs 50 which offers a price-point of Re 1 per cup for green tea consumers, the release said.

Tata Tea had launched Tetley green tea in tea bags format in November 2006 and in regular and two delicately-flavoured variants - green tea with lemon and honey and green tea with ginger, mint and lemon.

The company's Executive Director, Sales & Marketing, Sangeeta Talwar, said, "In keeping with our understanding of the growing importance of well-being to our consumers, we have launched Tetley green tea in a leaf pack to cater a more mainstream tea drinking segment who also seeks a healthier alternative."