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Tata
Tea team swap bases
Economic Times June
8, 2007
It
is a two-way strategic move by Tata Tea. The company
has shifted its marketing division from Kolkata to Bangalore.
Simultaneously, the buying and blending team has been
relocated to Kolkata. These operations were partly carried
out in Bangalore till now.
The move is part of an operational
reorientation programme initiated by the company. Executive
director (marketing), Sangeeta Talwar, who leads Tata
Tea's brand management team, will now sit in Bangalore.
VP Kiran N Desai will lead the buying and blending operations
in Kolkata. Confirming the developments, Tata Tea MD
Percy Siganporia told ET: "As part of its ongoing
strategy to streamline its operations, Tata Tea has
done this re-organisation.
"The team movements have
been made to avail of the benefits of a unified tea
operation, which will eventually have a positive impact
on the bottomline. The corporate office and registered
office of Tata Tea continue to remain in Kolkata."
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