Tata
Tea spotlight on brands
Telegraph
September 17, 2002
Calcutta:
All the
eight resolutions moved at the 39th annual general
meeting of Tata Tea Limited, including adoption
of profit and loss account for the year 2001-02,
were put to vote today by chairman Ratan Tata
following a demand made by few shareholders.
Apart
from the adoption of accounts, resolutions pertaining
to payment of dividend, reappointment of Ratan
Tata, Y H Malegam, K Pringle as directors and
V Venkiteswaran as wholetime director and that
of appointment of auditors too were put to vote.
Earlier,
addressing the shareholders of the company Ratan
Tata said that the company would soon launch or
relaunch a few branded teas. "We continue
to focus on establishing our brands and will launch
some flavoured and herbal teas soon."
The
company, which witnessed a decline of 1.4 per
cent in its market share last fiscal due to over
six per cent dip in the packet tea market, was
confident that with brand value coming up there
would be some improvement in the market share.
"The
value of the brand is uppermost in our mind,"
he said.
To
regain the export market, Tata said focus would
be on five to six new markets, including Kazakhistan,
UAE and others in West Asia this year.
Tata
Tea has made a firm commitment to the commerce
ministry that they will export 15 per cent more
this year compared to previous year.
"We
are aligning with the Tea Board Strategy and to
export more we have to concentrate on orthodox
varieties. We expect that exports will be at least
15 per cent more than what it was last year,"
he added.
Earlier,
Tata said the tea scenario in the country in 2002-03
looked as tough as in 2001-02 due to falling prices
and increasing production. The company, he said,
was planning to establish plantation marks to
sell loose tea under a brand name.
Lower
production in the first half of the current year
by about 32 million kg might bring some firmness
in prices, he said.
Despite
the adversities, Tata said, the company paid much
higher dividend of 70 per cent compared to other
companies in the business.
Later
talking to newspersons H. R. Khusrokhan, managing
director of the company, said that they have decided
to come up with flavoured teas and herbal teas
in the coming days.
The
company had offered a voluntary retirement scheme
to its 3,500 employees including managerial staff
across the country. About 12 per cent of these
3,500 people have accepted the VRS.
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