Tata Tea on Tuesday forayed into the lowest priced segment of the domestic packaged tea market with the launch of its new brand Agni Sholay. The launch follows the recent introduction of premium brands - 'Tetley' and 'Tata Tea Premium' - and is expected to complete the portfolio of the company that claims to be the largest tea marketing company in the world.

"The brand will be our vehicle to compete in the fast growing lowest-end of the packaged tea market," company's deputy managing director Percy Signaporia said. The product, available in pack sizes of 250gm, 100gm and 50gm with a price tag of Rs 31.50, Rs 13 and Rs 6.50, respectively, in the first phase would be available all across north and eastern India. The states being targeted are Uttar Pradesh, Haryana, Punjab, Bihar, Rajasthan, Orissa, Uttaranchal, Jharkand, Himachal Pradesh and other north eastern states.