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Profile
Set up in 1964 as a joint venture with UK-based James
Finlay and Company to develop valued-added tea, the
Tata Tea Group of Companies, which includes Tata Tea
and the UK-based Tetley Group, today represent the world's
second largest global branded tea operation with product
and brand presence in 40 countries. Among India's first
multinational companies, the operations of Tata Tea
and its subsidiaries focus on branded product offerings
in tea but with a significant presence in plantation
activity in India and Sri Lanka.
The consolidated worldwide
branded tea business of the Tata Tea Group contributes
to around 86 per cent of its consolidated turnover with
the remaining 14 per cent coming from bulk tea, coffee,
and investment income. The company has its headquarters
in Kolkata, and 51 tea estates in the states of Assam,
West Bengal, Tamil Nadu and Kerala and one coffee estate
in Tamil Nadu.
Products
and brands
The company has five major brands in the Indian
market Tata Tea, Tetley, Kanan Devan, Chakra
Gold and Gemini catering to all major consumer
segments for tea. The Tata Tea brand leads market share
in terms of value and volume in India and has been accorded
"Super Brand" recognition in the country.
Tata Tea's distribution network in the country with
38 C&F agents and 2,350 stockists caters to over
1.7 million retail outlets (ORG Marg Retail Audit) in
India.
The company has a 100 per cent
export-oriented unit (KOSHER & HACCP certified)
manufacturing instant tea in Munnar, Kerala, which is
the largest such facility outside the United States.
The unit's product is made from a unique process, developed
in-house, of extraction from tea leaves, giving it a
distinctive liquoring and taste profile. Instant tea
is used for light density 100 per cent teas, iced tea
mixes and in the preparation of ready-to-drink (RTD)
beverages.
With an area of 26,500
hectares under tea cultivation, Tata Tea produces around
60 million kg of black tea annually.
Research
and development
Tata Tea and the Tetley Group have full-fledged
research and development centres that focus on the branded
business. Tata Tea has a research centre at Teok (Assam)
and a product development centre at Bangalore focused
on the entire gamut of tea operations.
Overseas
business
The Tata Tea and Tetley portfolios of branded offerings
sourced from the India based JV, caters specifically
to the Australian, Middle East, West Asia, North Africa,
Poland, Russia and Kazakhstan markets. This is independent
of the manufacturing and supply operations of its Tetley
and other subsidiary companies.
Subsidiaries
Tata Tea has subsidiaries in Great Britain, United
States and India.
The
Tetley Group headquartered in Great Britain,
is a leading international tea company selling over
60 Tetley branded products to over 40 countries world-wide.
Tetley is the second largest tea bag brand in the world,
it is the number one tea bag brand in Great Britain
and Canada and has significant market shares in the
United States, Australia, Poland and France. Beyond
these markets Tetley is steadily growing its presence
in the rest of Europe, particularly the former Eastern
block countries and throughout the Caribbean and lesser
developed markets such as Bangladesh, Pakistan and Russia
where Tetley was launched last year. Tetley has a customised
portfolio of offerings for each country, ranging from
black, green, fruit and herbal teas,iced ready-to-drink
teas and an extensive range of exotic speciality tea.
The Tetley brand is accorded "Super Brand"
recognition in Great Britain.
Tetley own one manufacturing
facility at Eaglescliffe in the north of England. Established
since 1969, it currently occupies 220,000 square feet
and is believed to be the largest tea bag factory in
the world. Its quality management systems are accredited
to the ISO 9002 standard and is also in the process
of receiving the ISO 14001 certification.
Tata
Coffee with instant coffee manufacturing facilities,
R&D capability and plantation assets of around 8000
hectares, producing over 9000 MT of coffee annually,
is the largest coffee plantation company in Asia. The
company grows both the robusta and arabica varieties
of coffee and markets both instant and "ground"
coffee. Its curing facility has the Certificate of Approval
for Quality Standards ISO 9002, the first curing unit
in Asia to receive this certification.
Tata-Tetley
is a Kochi-based EOU which services the branded business
of specific Tetley and Tata Tea markets outside India.
Tata
Tea Inc in the United States processes and markets
instant tea from its facility in Florida, based on sourcing
of Instant Tea products out of Munnar, Kerala.
Associate
companies
Tata Tea has a substantial interest in the Sri Lankan
tea industry through Watawala Plantations, Sri Lanka,
where it focuses on production and marketing of tea,
rubber and palm oil.
Kanan Devan Hills Plantation
Company, established on March 31, 2005, has major interests
in production and manufacture of black tea at its 17
estates in Kerala. Tata Tea has a minority stake in
the entity.
Community
welfare
Tata Tea contributes significantly to social and
community development on its estates through comprehensive
labour welfare programmes that offer free housing, healthcare
and other benefits. The company has set-up and manages
hospitals, adult-literacy centres, childcare centres
and schools to educate the children of its nearly 40,000
employees. In addition, the company has special facilities
to look after "differently abled" children
of the workers who are taught how to operate in the
environment by enhancing their skills and abilities.
Tata Tea has institutionalised
a process of Annual Welfare Audit conducted by renowned
WHO experts, among the first Indian companies to do
so.
Committed to running its business
responsibly, Tetley works with stakeholders around the
world to understand the social, ethical and environmental
impacts of its business and identify how to manage and
improve the most significant of these. This approach
results in a range of local activities and corporate
initiatives - from waste management programmes at our
Eaglescliffe Tea Factory to the provision of safe water
for people in the tea growing areas of Malawi.
The Tetley Group also manages
its social impacts by building partnerships with charities
and non government organisations, focusing on causes
with a clear relevance to its business. These partnerships
go beyond traditional corporate fundraising, involving
activities that change both the Tetley business and
the partner organisation for the better. This means
encouraging our staff to become personally involved
in the partnerships, donating their time and skills,
as well as money.
Contact
Tata Tea,
1, Bishop Lefroy Road,
Kolkata 700 020,
India.
Phone: +91 (33) 2281 3891, 4747, 3988, 3993
Fax: +91 (33) 2281 1199
Email: rashmi.mehta@tatatea.co.in
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