Tata Steel to enable its growing aspirations with T3 (TOC, TQM and Technology)
November 1, 2006

Aspire has become Tata Steel’s brand for internal improvements through involvement of its employees. The November month is celebrated as the 'quality month'. On the first of this month (November 1, 2006) Tata Steel re-dedicated itself to Aspire with the objective of emphasising the role of improvement initiatives in Tata Steel’s ever growing aspirations. The program focused on motivating the employees in dedicating themselves to TOC (Theory of constraints), TQM (Total Quality Management) and technology in the company’s journey toward becoming a world leader in steel.

Dr T Mukherjee, deputy managing director (steel), Tata Steel, set the perspective by emphasising the necessity to dream big and described how Tata Steel, through the Aspire program, is converting its dreams into reality.

The program was ceremonially launched by B Muthuraman, managing director, Tata Steel and Shailesh Kumar Singh, deputy president, Tata Workers Union, in the presence of many senior officials, union office bearers and employees, on the evening of November 1, 2006. The glittering function was held inside the Jamshedpur works of Tata Steel. The focus on TOC, TQM and technology has been captured at Aspire with T3 ('Teen se jeet’).

Speaking on the occasion, Shailesh Singh stressed on the importance of the role of each and every employee in helping Tata Steel achieve its aspirations through people involvement. He stressed the need for employees to take more training and increase their knowledge to improve their individual and organisational performance.

On the occasion of the launch, B Muthuraman emphasised on the need for synergy and integration in the efforts of the employees through TOC, TQM and technology initiatives. He asked each and every employee to re-focus on the fundamentals of TOC and TQM. Also in the changing scenario each one should build confidence to develop their own Technology rather than depending on others. Muthuraman stated that Tata Steel is aiming to become one the top steel companies in the world not only in size but in any other ways like corporate governance, human resources, product and service quality and so on. Quoting from Patanjali, he stressed on setting extraordinary aspirations and then aligning all actions towards the same.

The Aspire program, introduced in May 2003, evolves round the philosophy of setting aspirations (which may be beyond the current capability), then getting determined about reaching those aspirations, mustering required resources which leads to achievements, and thus the self confidence to aspire for more.

With focus on T3 (TOC, TQM and Technology), Tata Steel is making another confident leap forward to earn the right to become one of leading steel companies of the world.