Tata Steel branded product sales up 84%
Business Standard — March 15, 2005

Private sector steel producer Tata Steel has reported an increase of 84 per cent in the sale of branded products in the last previous financial year. Tata Steel’s corporate sustainability report for 2003-04, released by the company recently, states that the sale of branded products increased to Rs 2,363 crore in 2003-04 from Rs 1,286 crore in 2002-03. As a percentage of total turnover, the sale of branded products shot up to 22 per cent last fiscal from 14 per cent in 2002-03.

Sales of branded flat products, Tata Steelium and Tata Shaktee, increased by 186 per cent to 0.44 metric tonne per annum. The share of branded flat products as a percentage of total flat products sales increased to 25 per cent during 2003-04 from 11 per cent in 2002-03. Sales of branded long products increased by 30 per cent to 0.26 metric tonne per annum. The share of branded long products as a percentage of turnover of sales of total long products increased to 31 per cent during the previous financial year, from 19 per cent in 2002-03.

The annual corporate sustainability report for Tata Steel is prepared by a sustainability systems expert from PriceWaterhouseCoopers and a team comprising members from various disciplines. The scope of review included review of statements and data relating to Tata Steel’s operations. This also includes assessment whether the report provides an appropriate representation of existing policies in the human resource, health, safety, security, environment and community involvement.