Tata-Mandya Parivaar launched in Karnatakas
The Financial Express — December 27, 2004

Tata Steel's tubes division and Vijay group on Sunday launched the "Tata-Mandya Parivaar", a customer-oriented initiative aimed at "protecting consumer interest" in North Karnataka. Himanshu Sanghvi, managing partner, Vijay group, said the unique feature of the initiative is door-delivery of the Tata pipe's entire range of products even to the most remote areas of North Karnataka, as well as extending various promotional schemes to the target customers. He said Mandya pipe centre recently was appointed the sole selling distributor for North Karnataka as well as one of the distributors for the entire Kerala state.