In the run up to-achieve five million tonnes of crude steel manufacturing capacity, Tata Steel in addition to setting up various manufacturing facilities, launched a motivational and awareness programme across the company. The campaign "Panch Ki Anch" was launched , jointly by B Muthuraman, managing director, Tata Steel, and D K Singh, general Tata Workers' Union, in the presence of a wide cross section of officers and employees of the company and union officials and representatives.