Tata Agrico — a division of Tata Steel — in an effort to reposition itself in the market has adopted a new business model which aims at meeting the growing demand for agrico products, need-based product development, supplying affordable VFM products throughout the country and further enhancement of the brand image. According to Tata Agrico executive in charge BK Sinha, the division is looking at a 20 per cent year on year growth and is targeting to sell around seven million implements by this year and around 10 million in 2005-2006. 

The division has also revamped and restructured its distribution network for better rural penetration and reach. Mr Sinha added that with the agricultural economy opening up in the country, demand for agrico products is also on the rise. Tata Agrico aims to become a solutions provider for all agricultural needs of the segment. The division has moved to decentralised manufacturing from centralised manufacturing with a view to achieving growth in volume, enhancing product base and utilising the best available technology.