Tisco to improve production
The Asian Age —
June 2, 2004
Tata Iron and Steel Company
Ltd is an integrated player in the steel industry. The
company, one of the lowest cost producer of steel, has
initiated steps to improve its steel production by upgrading
and modernising its plants. The recent joint venture
with a Thai company and future plans to enter into similar
alliances for procurement of raw material is likely
to help the company gain much better competitive advantage
in the near future. This focus of the company to be
a backward integrated player has helped the company
reduce its operating cost over the years.
Even the improving labour productivity has helped the
company improve its production per man year. The company
has increased its focus on improving its product mix
by concentrating on high margin and branded products.
The company is also planning to enter into new businesses
like Titania and Ferro chrome, which could drive further
profitability and revenue growth. Going forward additional
volume growth is expected to be from expansions, acquisition
of new plants and de-bottlenecking of existing plants.
Also the company has almost 85 per cent of its production
booked for the current year which would help it maintain
its profitability and hence we expect the company to
be a good long term investment.
Industry scenario
The global steel industry had a fantastic year of 2003-04
with the steel prices rising at a steady rate. This
increase in steel prices was mainly fuelled by the increasing
Chinese demand for steel products. However with a declaration
of the Chinese government to slow down its pace of growth
has impacted steel prices of hot rolled coils which
declined from approximately $545.9 a tonne in Q4 FY04
to $ 480-$ 490 tonne during the last 45 days. However
the steel prices in US and European countries are firm
at around $ 525 per tonne owing to the strong demand.
Developments and impact
Tisco is planning an expansion of 1 MT. It has also
proposed an expansion of 2.4 MT with an estimated investment
of over Rs 5000 crores by 2007. In a parallel development,
the company is planning to set up a sponge iron plant
with a capacity of around three lakh tonnes. With this
increase in capacity the volumes of the company would
improve thereby adding to its top line growth. The increase
in cost of input material is a key concern for all steel
producers.
In order to sustain production levels and to overcome
increasing input cost, Tisco has entered into a 49:51
joint venture with Thailand's Sila Eastern to source
limestone. This joint venture is expected to reduce
the outgo on limestone by $ 2 per tonne.
Risks
The risks related to the future growth of Tisco can
be mainly due to the following reasons:
-
The
fall in the Chinese demand for steel products could
impact the international prices which have been
rising steadily, thereby affecting the margins of
the company to a considerable extent.
-
The
increase in cost of input materials like freight
rates, cooking coal and coke and sponge iron could
lead to an increase in operating expenditure.
-
Shutdown
of G Blast furnace on account of implementing expansion
plans for 100 days during October-January 2005.
In addition to this other plants are also likely
to be shutdown during the same period.
Growth
The growth in the coming years for Tisco is expected
to come mainly due to the following reasons:
-
The
shortage of iron ore has forced western European
plants to reduce production thereby filling the
demand supply gap created by softening of the Chinese
demand to drive growth.
-
The
upgradation and the modernisation of G Blast furnace
and other plants would help improve productivity
of the company thereby improving its profitability.
-
The
joint venture entered with a Thai company would
help supplies of limestone to be maintained at competitive
prices, which would help maintain the input cost.
-
Tisco
plans to acquire steel plants in India and abroad
to increase its production capacity during 2004-05.
The company also plans to expand its existing production
capacity.
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