Firm resources to strengthen social welfare initiatives
Financial
Express —
December 21, 2003
Tata Iron and Steel Company
(Tisco) and six other global companies have committed
to use their corporate infrastructure to expand community
HIV/AIDS programmes. The other companies are AngloAmerican,
Chevron Texaco, DaimlerChrysler, Eskom, Heineken and
Lafarge.
It will involve using their facilities, employees and
other infrastructure to expand workplace HIV/AIDS prevention
and treatment programmes into communities where they
operate. The corporate contribution is intended to advance
countrywide approaches to fighting the disease by reducing
the start up and running costs of public programmes.
The co-investment approach will increase business engagement
and sharing, thereby reducing programme costs and maximising
near-term absorption capacity, which is important for
achieving the global target of putting 3 million people
on anti-retroviral therapy by 2005 (“3 by 5”), for which
WHO and UNAIDS are committed, according to the Global
Business Coalition on HIV/ AIDS and The Global Fund
to Fight AIDS, Tuberculosis and Malaria. It’s significant
considering that the infrastructure costs can account
for almost 40 per cent of the financial resources required
to scale up national AIDS treatment programmes as was
found in Botswana.
And Tisco is well placed to deliver on its commitment.
It has already an extensive programme in place, which
was singled out for mention in recently released HIV/AIDS
and Development in South Asia 2003. The United Nations
Development Programme report highlighted that the company
has not only developed and implemented HIV/AIDS related
programmes by undertaking counselling and medical guidance
for workers, but has qlso gone on to develop an outreach
programme to cater to the needs of migrant labour, truckers
and army and police personnel.
The activities are documented in detail in Enterprises
& HIV/AIDS in India. According to the International
Labour Organization publication, TISCO’s Centre for
Family Welfare, which runs 27 clinics and reaches a
population of nearly 2 lakh in Jamshedpur, conducts
HIV/AIDS awareness activities regularly. Tata Steel
Rural Development Society spreads awareness on the disease
through not only mobile units, video vans and Mahila
Mandals, but also through outreach workers and per educators.
Tata Steel Tribal and Harijan Welfare Cell carries out
awareness programmes among tribal communities. Tata
Steel Education Department runs awareness programmes
in all Tata Steel Schools, private schools and colleges
in Jamshedpur. AIDS Cell at Tata Main Hospital not only
conducts awareness programmes, but also training of
trainers. All referred HIV/AIDS patients and their family
members are offered counselling here. Tata Main Hospital
offers treatment to all HIV positive patients, including
those referred by other medical institutions. All these
activities are coordinated by Nodal Centre-AIDS, Tata
Steel. In fact, the company has also an HIV/AIDS workplace
policy in place to ensure protection and promotion of
human rights and non-discrimination towards HIV positives.
Little wonder, the company is seen as a role model.
Says Shefali Chaturvedi, deputy director, Confederation
of Indian Industry, who is working on AIDS related issues:
“We would like others to follow their example.”
In fact, for Tisco, the commitment is only the next
step in its fight against HIV/AIDS. Saying that they
have been spreading awareness for more than 10 years,
Shakti Sharma, head, Social Services and Family Welfare
Initiatives, Tisco, adds: “After a point of time you
need to take the next step. The world over it’s done
cautiously because it involves providing treatment,
which entails huge costs.”
They may not have to worry too much regarding additional
financial investment, though. The Global Fund to Fight
AIDS, Tuberculosis and Malaria is encouraging its country
coordinating mechanisms to work with these companies
to develop concrete proposals to secure funding from
it in the upcoming round to be launched in January 2004.
“One only hopes it will set a trend with more companies
coming forward to join the initiative,” says Bobby John,
director, Massive Effort India, an international NGO
involved in mobilising society against AIDS, TB and
malaria.
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