A
silver lining for steel
Business
Today June 23,
2002
After
a disastrous year, in which prices hit a 20-year- low,
manufacturers spot an upturn on the horizon.
It’s
not often that a company declares a whopping 63 per
cent drop in profits, yet suggests it has bucked the
industry trend. That’s what B. Muthuraman, managing
director, Tata Steel, claims to have achieved, along
with global steel majors like China Steel. He may be
right you know, for when it comes to the steel sector
you can’t go by profits (or losses) when passing judgment.
Because demand for steel, globally and domestically,
has been sluggish. Because there’s been a 7 per cent
average drop in prices between 1995 and 2001. Because
there’s chronic over capacity in the country-200 million
tones at last count. Because domestic prices have been
hammered lower than the landed prices of imported steel.
It’s
been worse for SAIL, whose losses bloated to Rs.1,707
crore last year (from Rs.729 crore in 2000-01). Of course,
you could attribute a fair share of those losses to
the inefficiencies at SAIL’s manufacturing units, but
when company officials point out that Rs.1,000 crore
of the losses was courtesy the steep 8 per cent drop
in sales realisations you’re inclined to believe them.
What’s more last year was particularly bad for flat
products – with prices hitting a 20-year low – which
account for 60 per cent of SAIL’s product mix.
Tata
Steel, for its part, produced 5 per cent more and sold
4 per cent more last year, in the process beating the
industry growth rate of 1.3 per cent. "(That’s
because) we’re more modern than most steel producers
in the world," says Muthuraman. Things are looking
up at SAIL as well. It sold a record 1.42 million tonnes
of steel products in the home market in April-May 2002,
thereby, achieving a 36 per cent growth as compared
to the performance in the same period last year.
The
good news for the steel sector is that the worst appears
to be over. Analysts way that China and India are the
only countries whose steel industries will register
growth in the current year, of 7 per cent and 4-6 per
cent, respectively. That’s why Tata Steel has gone in
for its third price hike in recent months, although
Muthuraman stresses that the cumulative increase of
Rs.1,500-1,800 is still lower than the Rs.2,300 drop
in prices last year). SAIL too expects a hike in prices
to augur well for the company this year. But it will
clearly take more than firmer prices to wipe out that
huge blot of red on this PSU’s bottomline.
|
|