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Tata Crucible International creates waves in Singapore
October 25, 2007

Tata Crucible, a live action blockbuster quiz that had Singaporeans on the edge of their seats.

Singaporeans were on the edge of their seats last night at the NUS University Cultural Centre in the final thrilling moments of the Singapore debut of the Tata Crucible, ‘India’s most challenging business quiz’. Two young student warriors from the Singapore Management University (SMU), Bhavya Khanna, 20, and Anirban Datta, 19, emerged triumphant, to a thunderous applause, at the inaugural Tata Crucible quiz in Singapore.

From a total of 318 participants who signed up, Khanna and Datta beat eight other teams to take home the grand prize of S$7,000. A total of S$12,000 in cash prizes was given away last night, with the first runners up from Singapore Institute of Management (SIM) being awarded S$3,000 and the jointly tied second runners up from SMU taking home S$2,000.

The winners Khanna and Dutta said, "The opportunity to participate in such a challenging and popular quiz like the Tata Crucible in Singapore is simply marvelous! Sitting on stage made us feel sitting right at home. The questions were very challenging and we were very entertained by Pick Brain’s style of quizzing. Having won $7,000 we intend to travel to Europe or South America and perhaps go an exchange study overseas. Thank you Tata for bringing this exhilarating experience to Singapore."

Singapore’s minister for community development, youth and sports and second minister for communications, information and the arts, Dr Vivian Balakrishnan was the guest of honour for the evening. He congratulated the winners last night and added "I think all the participants have done well. You are young and bright people with wide interests, and capable of lateral thinking. Your future will be good. So, congratulations to all of you and especially to the winners."

A total of 159 teams from Singapore participated in the Tata Crucible last night, as eight teams reached the final rounds hosted by celebrity quizmaster, Giri Balasubramaniam fondly nicknamed "Pick Brain". He challenged teams on areas pertaining to international business and economy, including corporates, personalities, brands, markets. Pick Brain, famous for his quick-witted questions cheered participants through the finals with his wit and show stopping expression.

Oo Soon Hee, president and chief operating officer of NatSteel Asia Pte Ltd, a Tata Steel group company highlighted the importance of Singapore being a launch-pad for the Tata Crucible International when he added, "In keeping with the Tata Group’s focus on globalisation, Singapore was identified as the first international market outside of India to be the launch pad for the Tata Crucible. With several Tata Group companies regionally headquartered here, this is closely aligned with the Group’s emphasis on education, recruitment and internationalisation. Apart from being a significant Asian economic centre, Singapore is also the focus of international education. There are a number of high quality educational institutions which prepare students for international business in a highly conducive learning and development environment. Given the overwhelming response from Singapore, we are strongly encouraged to host the Tata Crucible in other markets as well."

Thousands of tertiary students interested in pursuing business as a career as well as corporates have participated in one of India’s biggest and reputedly most challenging business quiz since it was first launched in India in 2004. Besides huge participation, the quiz in India has become famous for its sheer quality. This is the first time it is being held in Singapore.


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