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Tata
Group acquires 30 per cent stake in Glacéau®
August 23, 2006
Tata
Group and Glacéau®, the maker of vitaminwater®,
have signed a definitive agreement whereby Tata Sons
and Tata Tea will jointly invest $677 million in Glacéau®
to purchase the stake previously held by TSG Consumer
Partners and provide additional growth capital. As a
result of this investment, Tata will own 30 per cent
of Glacéau®. This transaction ensures that
Glacéau® continues to meet the explosive
demand for its vitaminwater® brand fueled by America's
health and wellness revolution. Tata Group will initially
nominate the chairman of the company.
Tata Group's investment in Glacéau®
strengthens its US presence and provides opportunities
for the global growth of Tata's beverage businesses.
This transaction, which was approved by Tata Sons' and
Tata Tea's boards of directors at meetings held earlier,
is being made through Tata Tea GB, which includes Tetley
Tea's operations worldwide.
"Glaceau is part of a very
exciting, strong business and provides Tata Tea an opportunity
to be present in the unfolding crossover space in the
beverages market. We believe that the whole Glaceau
product line of 'vitaminwater', 'smartwater' and 'fruitwater'
will help us expand our beverage business in North America,"
said R K Krishna Kumar, vice-chairman, Tata Tea and,
director, Tata Sons.
"The really good news for
our employees, distributors and retailers who are responsible
for our success is that this partnership ensures our
continued independence. We appreciate and value TSG
Consumer Partners' support for the company and its management,"
said Mike Repole, President of Glacéau®.
"I want to thank all the
people who have made vitaminwater® so popular and
told their friends about it. Now, millions more across
the country looking for something healthier to drink
can finally go out and get their own bottle of vitaminwater®,"
said J Darius Bikoff, Glacéau® founder and
CEO.
Tata Group had US revenues of
more than $1.97 billion, and global revenues of $22
billion in 2005-6. Tata Group has had a US presence
since 1945 and its growing North American beverage business,
which includes Tetley Tea, Good Earth Teas and Eight
O'Clock Coffee, is a key part of its global strategy.
Glacéau® brands include
vitaminwater®, which is nutrient-enhanced, smartwater®
which is electrolyte-enhanced, and fruitwater®,
which is flavour-enhanced.
This transaction is subject to customary closing conditions
including governmental notifications and approvals.
Rabobank International is serving as the exclusive financial
advisor for this transaction. Shearman & Sterling
LLP is serving as transaction counsel to Tata, and Debevoise
& Plimpton LLP is serving as transaction counsel
to Glacéau®.
About Glacéau®
Formed in 1996, Glacéau® is the creator of
the enhanced water category and maker of vitaminwater®,
fruitwater® and smartwater®. In a tradition
of "keeping it real," the company specialises
in products that use only natural flavours and colours.
Since inception, Glacéau® has experienced
more than 200 per cent compounded annual growth and
now sells more than five million bottles every day.
About TSG Consumer Partners
Founded in 1987, TSG Consumer Partners is a leading
private equity firm in the US that pioneered the use
of private equity in high-growth, middle-market, branded
consumer companies. In addition to its early investment
in Glacéau®, TSG has invested in a number
of branded consumer companies including Smart Balance
Foods, PureOlogy, Mauna Loa, Medtech, Meguiar's, Met-Rx
Nutrition, and Famous Amos, among others.
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