The Tata Group in association with SBI Card launches India's first-ever Credit cum Coalition Loyalty Card — The Tata Credit Card
February 15, 2006

The Tata Group and SBI Card today announced the launch of the Tata Credit Card — India's first ever Credit cum Coalition Loyalty Card. The Tata Credit Card is an innovative and pioneering initiative by the Tata Group in association with SBI Card (a joint venture between State Bank of India, India's largest banking Group and GE Capital, one of the world's leading financial services companies) and MasterCard International.

To be initially made available across the six cities of Delhi, Mumbai, Kolkata, Jamshedpur, Bangalore and Hyderabad, the Tata Credit Card will give customers the convenience of an internationally accepted Credit Card and the rewarding membership to India's first ever Multi-Brand Coalition Programme — The Tata Privilege Programme. By May 2006, the Tata Credit Card will be available to customers in all major cities and towns in India.

On the occasion of the launch, Mr Kishor Chaukar, Managing Director, Tata Industries, said, "The Tata Group is fast becoming a global player catering to diverse needs through a range of quality products and services. Trust, dependability and innovation for the future are the hallmarks of the Tata Group. These qualities are clearly reflected in our latest offering to our customers — the Tata Credit Card. Along with our Programme Partners, the Tata Credit Card will truly offer varied and 'unlimited' benefits to our customers by giving them more choice, more convenience and more value."

Mr Roopam Asthana, CEO, SBI Cards and Payment Services Pvt. Ltd. (SBI Card), said, "We are proud to be pioneers in the Credit Card industry by offering the Tata Credit Card, which has the unique benefit of having India's first large scale multi-brand coalition loyalty programme being offered on it. The strengths of SBI Card, the 3rd largest Credit Card issuer in India, combined with the might of the Tata Group, the other Partner Brands and MasterCard offer consumers a best-in-class financial product with a unique Loyalty Program."

Mr Nitin Gupta, Country General Manager, South Asia, MasterCard International, said, "The launch of the Tata Card, with its exceptional benefits, will redefine the standards for co-branded credit cards in India. In bringing together the powerful Tata brand, the expertise of SBI Cards and the innovation and global strength of MasterCard, this card will reward customers in virtually every area of relevance to them."

"MasterCard has led the development of many innovative products in India, including the first debit card, the first chip-based card, and even the first co-branded card, which was launched in association with a Tata Group company — the Taj Hotels. This is why we are especially happy to be associated with the Tata Group, one of the leading business organisations in India and SBI Card, which is at the forefront of credit card issuance in India, in launching this outstanding product."

Some key features that make the Tata Credit Card a highly rewarding experience:

• Global Acceptance: Access to over 24 million outlets worldwide in addition to more than 110,000 outlets in India.
• Global Assistance: For any assistance a customer can simply call the 24-hour Customer Helpline.
• Global Cash Access: Customers can withdraw cash from over 12,00,000 ATM's worldwide and 13,000 ATM's in India including more than 6,000 State Bank ATM's.
• Free Insurance: The Tata Credit Card entitles the customer to complimentary Personal Accident Insurance up to Rs 30 lakhs from Tata AIG.
• 0% Balance Transfer: The Tata Credit Card also allows the cardholder to transfer outstanding from any other credit card to his / her Tata Credit Card without any interest charge for upto 75 days.

The Tata Credit Card is available in three categories — Privilege, Premiére and Leaders (the latter is available by invitation only), and can be used across the world.

Through the Tata Privilege Programme, which is India's First Multi-brand Coalition Loyalty Programme, Tata Credit Cardholders will be rewarded through one common currency — Tata Reward Points.

The Tata Privilege Programme is a unique growing partnership of leading brands across popular spend categories including Airlines, Automobiles, Books and Publications, Departmental Stores, Durables, Fuel, Groceries, Hospitality and Fine Dining, Insurance, Jewelry, Watches and Accessories, and Power and Telecom. It offers the customers the advantage of several loyalty programmes all packed into one card. The Programme also entitles them to priority offers and exclusive benefits from participating Partner Brands.

Unlike other conventional credit cards, the Tata Credit Card has a refreshingly different proposition for the customer. It offers customers the chance to earn and redeem their points across multiple categories (shopping — through Westside, leisure — through Taj, utility — through VSNL, etc.). The customers are, therefore, not limited to redeeming their points at one store or through a redemption brochure but can actually shop with any participating brand and redeem points instantly.

For every Rs 100 spent, a customer can earn up to 6 Tata Reward Points from the Partner Brands and 1 Point when they shop anywhere else using the Tata Credit Card — which translates to more Points per swipe. To help customers to easily manage their Tata Reward Points, each Point is worth Re 1.

Customer will additionally benefit from priority offers and exclusive privileges that will continuously come their way. The Tata Card therefore eliminates the need for the customer to carry multiple loyalty cards.

As an Introductory Offer, customers will be able to earn 4 Tata Reward Points for every Rs 100 spent on purchases done using the Tata Credit Card, effectively offering 4% of the transaction value, back every time and on all retail spends.

Coming soon are more innovative offers:

• Instant Rewards that eliminate the need to call the Helpline for Reward Vouchers and allow the customer to redeem their Tata Reward Points directly at the cash counter in Partner Brand stores.
• The Tata Privilege Card for those customers who wish to become members of only the Tata Privilege Programme without the Credit Card facility.

To begin with customers can use the Tata Credit Card, and avail benefits from Tata Group companies including:

	Tata Motors		Taj Hotels
	Voltas		Titan
	Tata AIG		Tanishq
	Westside		NDPL
	Star India Bazaar		VSNL
	Landmark Bookstores		Tata Indicom

Plus the partnership of other mega brands like:

• Indian (formerly Indian Airlines)
• Air India
• Jet Airways
• Bharat Petroleum Corporation Limited
• The India Today Group

There would be continuous additions to this list of Partner Brands in the days to come, making the Tata Credit Card even more beneficial to the consumer.

More information on Tata card

About the Tata Group
The Tata Group is India's best-known industrial group with an estimated turnover of US $18 billion (equivalent to 2.8% of India's GDP), covering 91 major companies with business operations in seven business sectors — Engineering, Materials, Energy, Chemicals, Consumer Products, Services, and Communications and Information Systems. The Tata brand is India's most respected brand across consumer segments with many national and internationally renowned product and service brands: Tata Indica, Tata Indigo, Indigo Marina, Tata Safari, Tata Indicom, Taj Group of Hotels (Luxury, Business and Leisure), indiOne, Tata Tea, Tetley, Tata Salt, Tata Steelium, Tata Shaktee, Tata Tiscon, Tata Pipes, Titan, Tanishq, Voltas and Westside. By combining ethical values with business acumen, globalisation with national interests and, core businesses with emerging ones, the Tata Group aims to be the largest and most respected global brand from India, whilst fulfilling its long-standing commitment to improving the quality of life of its stakeholders.

About SBI Card
SBI Card is a joint venture between State Bank of India and GE Capital to offer Indian consumers extensive access to world-class payment products and services. The partnership leverages the competitive advantages of SBI's brand equity, customer relationship and market presence and GE 's global market access, expertise and experience in technology and processes, Six Sigma approach to quality in all processes, world class customer service, product development and risk / credit management.

SBI Card has established itself as the fastest growing credit card player in the industry. It has crossed the 2 million Credit Cards mark in November 2005 establishing itself as the country's 3rd largest credit card issuer, just 7 years after launching in India. It has the widest distribution network in the country, covering 85 cities and towns across India. Visit www.sbicard.com for more information about SBI Card.

About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard manages a family of well-known, widely accepted payment card brands including MasterCard®, Maestro® and Cirrus®, and serves financial institutions, consumers and businesses in over 210 countries and territories.

The MasterCard award-winning Priceless® advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information, go to www.MasterCardinternational.com.