Tata Group announces: Tata Crucible — The Business Quiz 2005
Search for the sharpest minds in the corporate sector
June 27, 2005

• No entry fee for participation
• The quiz is open to all corporates (Two tracks: one for Tata Group employees and second for Non-Tata companies)
• The first regional round kicks off in Chennai on June 30, 2005
• Participants can win cumulative prize worth over Rs. 25 lakhs
• The National winning team will win cash prize worth Rs. 2 lakhs and a host of other exciting prizes
  

Owing to the overwhelming response received last year, the Tata Group launches 'Tata Crucible - The Business Quiz 2005' across nine Indian cities.

Spread over a period of 25 days, the first leg of the Tata Crucible will kick off in Chennai on June 30, 2005 and will then travel to eight other major Indian cities namely New Delhi, Hyderabad, Ahmedabad, Kolkata, Jamshedpur, Bangalore, Pune and Mumbai, culminating into the National finals in Mumbai on July 24, 2005 (Refer Annexure).

Says, Mr. Romit Chaterji, Vice President, Corporate Affairs, Tata Services Ltd, "Launched as part of the 'Century of Trust' commemorations a year ago, the Tata Crucible opened the door to a new era in business quizzing. It garnered huge response and turned out to be a mega success reaching out to corporate executives across India. From this year, the quiz will be an annual feature aimed at the corporate quizzing wizards with a view to focus and develop excellence, business leadership and entrepreneurial skills towards nation building - qualities that are synonymous with the Tata Group. This year we need to better expectations and raise the benchmark."

Hosted by Giri Balasubramanium a.k.a 'PickBrain', the quiz will cover a wide canvas of subjects from business houses to brands, business history, people to products, from business fundas to fundamentals, from creators of wealth to architects of scams, from Wall Street to Dalal Street, and Manhattan to Chandni Chowk.

The differentiating factor this year, lies in the unique and innovative format of the quiz with broad topics, which would give every participant a fair chance to win. There are several new rounds of quizzing, from interactive crosswords powered by audio visual softwares, to rounds like jumbled words to thinking 'out of the box'. Unlike other quizzes, Tata Crucible - The Business Quiz 2005, is not just about knowing an answer, it's about application of the mind

Tata Crucible - The Business Quiz 2005 aims to evaluate both the depth and width of knowledge that the contesting teams have, giving every corporate a fair chance to win. The wider platform would be a "fair for all" platform with a view to ensure there are winners from various business backgrounds as against just one industry.

There are huge prizes at stake this year too. The winning teams of the Regional final rounds will receive a cash prize of Rs. 60,000 (per team) plus gift hampers and the first runner-ups would receive a cash prize of Rs. 30,000 (per team). In addition, all regional finalists would get gift hampers, air tickets to Mumbai and a one-night stay at the Taj Mahal Palace and Tower, Mumbai for the National finals.

About Tata Crucible — The Business Quiz 2005
	There is no entry fee for the quiz
	Format of the quiz: The quiz will be conducted on two tracks -one for Tata Group employees and the second for employees of non-Tata companies. At each regional round, there will be a common written elimination for participants from Tata as well as non-Tata companies The top six teams from each track taking the written prelims will qualify for the regional finals The will be a 'face off' between the winners to announce the 'Quizzer of the Day" One winning team from each track across all the regional rounds will qualify for the national final to be held in Mumbai on July 24, 2005
	Eligibility and registration: Entry forms can be downloaded on www.tata.com The quiz is open to all corporates - financial institutions, public sectors, media, advertising agencies, etc, other than Tata companies Each team will comprise of two participants from the same organization Any number of teams can participate from an individual organization All participants would be required to carry valid organizational identification on the day of the quiz Team composition cannot change once the prelim has been taken Teams can participate at any one of the eight locations where the quiz is being held Arrangements will be made for travel to Mumbai and the stay for the winning teams from the regional rounds for the National Finals. Registrations close 24 hours prior to event date

The National winning team will walk away with a cash prize of Rs 2,00,000 (per team) and a host of other lucrative prizes like gift hamper for each member, Voltas AC and a trophy for each member. There are also special prizes for the audience from Titan, Westside to name a few.