“The Century of Trust” — an exhibition
by Tata Group inaugurated
December 1,
2004
The
year 2004 is of special significance to the Tata
Group. It marks the death centenary of our founder
J. N. Tata and the birth centenaries of JRD Tata
and Naval Tata, three leaders of the Tata Group
who have helped shape Indian industry.
On this occasion, B. Muthuraman, Managing Director,
Tata Steel, inaugurated an exhibition setup by
the House of Tata, titled ‘The Century of Trust’
an exhibition today at Jubilee Park. The exhibition
highlights the contribution of these three leaders
and showcases the industrial development, the
entrepreneurial spirit and role towards nation
building in the last century. The exhibition narrates
the story of the Tata Group in the context of
the key events in Indian history over the past
120-odd years.
The first exhibition was inaugurated by the President
of India, Dr A. P. J. Abdul Kalam at the Entrepreneurship
Centre, Indian Institute of Science, Bangalore
on July 23, 2004.
Spread over a carpet area of approx. 6,000 sq.ft.,
the layout of the exhibition consists of three
elements viz. Circular Walkway, depicting the
passage of time, with Panels on Indian History
to the left, Alcoves on the Tata History to the
right, and a central area called the Core, portraying
the Tata Group core values.
The ‘Century of Trust’ Exhibition by the Tata
Group was held first in Bangalore and has subsequently
traveled to Hyderabad and Kolkata. The exhibition
is now open for public viewing at Jamshedpur and
will travel to other metros in the coming months.
The exhibition will be open for visitors for 15
days in each city from morning 10 o’clock to evening
8 o’ clock.
The main objective of the Century of Trust exhibition
is to highlight the core values of the Tata Group,
thereby leaving the audience with a feeling of
elation, inspiration and pride.
The exhibition is designed in a high tech and
interactive fashion. Video screens showing audio-visual
footage, interactive kiosks, etc take the visitor
through an exhilarating experience — the Tata
way, with a special focus on the Tata Group values,
highlighting the achievements of the Tata Group.
Some of the key elements illustrated through the
Panels on Indian History are: 1857 — First war
of Indian Independence, Jalianwala Bagh, the Rise
of Mahatma Gandhi, Indian Independence, Rabindranath
Tagore’s Nobel Prize, Dr C. V. Raman’s Nobel Prize,
the Pakistan war and liberalisation of Bangladesh,
the arrival of television, India Glorious — 1983
Cricket World Cup and liberalisation of Indian
economy.
The Alcoves on the Tata History encompass everything
one would want to know about the Tatas, ranging
from J. N. Tata’s vision for the Tata empire,
Sir Dorabji Tata’s contribution to the nation
through the various trusts, JRD’s first foray
into entrepreneurship, the formation and emergence
of its flagship companies such as Tata Steel,
Indian Hotels Company Ltd, Tata Power, TELCO,
Tata Chemicals, TCS, Tata Motors, Tata Indicom,
Tata Tea and the like, to the commitment of Tatas
towards sports, the role played by Tatas in the
development of the metropolitan Bombay, the leaders
that JRD created and the Tata Group under the
stewardship of Ratan Tata, and the roadmap ahead.
Through symbolic wall projections, the Core brings
to life the Tata values viz. the spirit of adventure,
institutionalised enterprise, a sense of national
purpose, giving back wealth to the nation, trust
and integrity.
About Century of Trust
The ‘Century of Trust’ is an initiative of the
Tatas for the year 2004, which holds a special
significance for the entire Group. It marks the
death centenary of their founder J. N. Tata and
the birth centenaries of JRD Tata and Naval Tata,
three leaders of the Tata Group who have helped
shape the Indian Industry.
The Century of Trust exhibition is one of the
many programs planned during this momentous year.
Some of the activities that have been conducted
so far include the Special Hall of Fame as a tribute
to JRD Tata at the Pride of India Exhibition,
Chandigarh, the release of a special diary by
Tata Steel commemorating the founder, the Naval
Tata Memorial Hockey Test Series between India
and Holland, honouring of Former Hockey Olympians
as a tribute to Naval Tata, the release of Lasting
Legacies – a special Tata Review issue on the
three Tata leaders, a special commemorative ad
marking the death anniversary of J. N. Tata, and
Tata Crucible — The Business Quiz, organised for
both Tata employees and for young managers in
other companies.
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