The Tata Group participated in the ‘Made in India’ show in Beijing, China, from October16 -19, 2003. It was oraganised by the Confederation of Indian Industry (CII) and the Embassy of India in China.

The exhibition had the support of the ministry of commerce, PRC and the department of industrial policy and promotion, Government of India. The exhibition was inaugurated on October 16, 2003 by the Indian commerce and industry minister, Arun Jaitly, as the international business gateway of the Tata Group, Tata International, co-ordinated the participation of the Tata Group companies. Besides Tata International, the other Tata companies that participated in the Tata stall were Tata Steel, Tata Motors, Tata Power, Voltas, Tata Infotech, TAL Manufacturing Solutions, Tata Ceramics, TAYO, Tata Refractories, Tata Tinplate and Taj Hotels. Representatives from most of the participating companies were present. The Tata stall was a 210square metre octagon advantageously placed in the centre of the octagonal Bandaranayake Memorial International Conference Hall. 

While enquiries for steel and minerals were prolific, and the Taj team made inroads into generating interest in their properties as a tourist destination. By and large, the enquiries for the other Tata products and services were largely exploratory and mainly served the purpose of building brand awareness about the Group. The Tata team also participated in the seminars on steel, auto-components and tourism that took place in Shanghai and Beijing as part of the CII organised India Week.