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The telecom industry and the Tata Group
February 13, 2002

The telecom services sector in India is on the ascendancy. Subscriber numbers are expected to more than double in the period 2001-2006, from 35 million in March 2001 to about 85 million in 2006. India will mirror the global trend of high growth rates in mobile vis-à-vis fixed-line users (40 per cent CAGR in mobile services against 16 per cent in the fixed-line segment). However, with fixed-line teledensity in India being at a very low 4 per cent, absolute growth in fixed-line services will lead additions in mobile subscribers over the next 10 years. Despite the high projected growth, teledensity in 2010 is expected to be 11.5 per cent, falling short of the NTP99 target of 15 per cent. Revenues will also grow, albeit slowly, in the light of significant reductions in tariffs. By 2006, telecom is expected to be a Rs 66,000-crore sector, contributing 5.4 per cent to India’s GDP.

Several parts of the sector are being liberalised. Unlimited entry of new players has been allowed in basic, NLD, ILD, ISP and infrastructure businesses. ILD and Internet telephony are the latest issues on the deregulation agenda, with the former being opened up in April 2002, and the guidelines for the latter expected to be announced soon. However, uncertainties remain regarding regulatory issues. Customer choice mechanisms and interconnect terms for long-distance services are yet to be finalised. And the dispute regarding limited mobility has not yet been resolved. These issues will result in changes in tariffs, market share and revenue share of Internet access and NLD/ILD players, thereby affecting their strategies and plans.

Three to four leading private players are likely to emerge as competition to the incumbents, BSNL and MTNL, which have a significant presence across the value chain. The Tata Group, Reliance Infocom and Bharti Televentures have announced plans to emerge as integrated telecom companies offering end-to-end services to customers. Hutchison, on the other hand, appears to be focused on cellular services, with no stated intention of entering other businesses.

These are interesting times for the Tata Group, which has emerged as the largest private sector telecom player, with a significant presence across the telecom value chain. The acquisition of VSNL is the latest in a series of moves that the group has taken - gradually and quietly - to expand the range of its coverage and services.

The Tata Group was one of the earliest private sector entrants into telecom services. In 1995 Tata Cellular (TCL) won the licence to offer mobile services in Andhra Pradesh. It was followed by Tata Teleservices (TTSL), which successfully bid for the basic licence in Andhra Pradesh in 1997. Tata Power was the first to set up a broadband network in India, using DWDM technology in the Mumbai metro network. TCL later merged with Birla AT&T Ltd to expand market coverage to four circles. Birla Tata AT&T (BTAL) proposes to further merge with BPL Mobile, thus forming the largest cellular services company in India, with nearly 1.4 million subscribers. TTSL, which recently crossed the one-lakh subscriber mark in Andhra Pradesh, has secured licences to roll out basic services in four new, high-potential circles (Delhi, Tamil Nadu, Karnataka, and Gujarat).

The VSNL acquisition has catapulted the Tata Group to the leading position among private Indian telecom players. With a 100 per cent share in the lucrative ILD business, a leading share in Internet services, and a favourable NLD license, VSNL fits in perfectly with the group’s plans of providing integrated telecom solutions. The Tata-VSNL team will now embark on its next challenge - ensuring a smooth transition at VSNL and integrating business plans for ILD, NLD and Internet/data services to enhance value for its customers and shareholders.

The Tata Group aims to be a market leader in the telecom services space. The strategic intent is to capture a sizable share of customers/end-users, and customer ownership will be leveraged to anchor the group’s other telecom offerings. The group will focus on providing an appropriate mix of fixed/ wireless and voice/data services to customers in select high-potential areas. The Tatas will compete on the basis of superior product quality and customer care, and innovative bundling of services. Infrastructure is being built on select routes and lease/swap options are being explored elsewhere. The Tata Group recognises that the strategy, while being robust, has to remain flexible to respond speedily to developments in customer behaviour, competition, technology, regulation, and M&A opportunities.

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