India's Tata takes on the world
The boss of the £12bn group has global ambitions.
Dominic O’Connell went to Mauritius to hear about
them Ratan Tata was island hopping round the Indian
Ocean last week.
Sunday Times —
December 5, 2004
The
chairman of India’s largest business group — a
136-year-old concern that bears his family’s name
— flew from the Seychelles, where he was inspecting
a site for a new Taj hotel, to Mauritius, for
the opening ceremony of another.
Taj is India’s dominant hotel chain, and its expansion
outside the subcontinent is part of a master plan
to transform Tata from a venerable but staid institution
into a serious player on the global stage.
Ratan Tata’s plan is moving into high gear: in
August he staged India’s biggest float, with the
$11 billion (£5.7 billion) listing of Tata Consultancy
Services (TCS), the country’s largest software-services
company. A month later shares in Tata Motors,
which makes cars and trucks, were listed in New
York.
There has also been a string of acquisitions to
add to Britain’s Tetley Tea, bought four years
ago in the biggest foreign deal ever made by an
Indian company. Tata has recently bought Singapore’s
only steel mill, Tyco’s cable business in America,
and the truck-making business of Daewoo, the South
Korean conglomerate.
But relaxing in a beachfront villa hours before
the hotel’s gala opening— the president of Mauritius
was guest of honour —Ratan Tata explained that
he had even bigger plans.
Tata Sons, the holding company at the centre of
the 80-odd Tata operating companies, is awash
with cash after the TCS float. Ratan Tata said
one option was to use funds to buy or grow another
TCS-style company, and use it as a springboard
to float Tata Sons itself.
“We would list Tata Sons as an investment company.
It would not be very different from Berkshire
Hathaway (the group founded by Warren Buffett,
the American investment guru).”
This would be a dramatic step in his dogged campaign
to reform Tata, a sprawling group whose size,
longevity and influence makes it synonymous with
Indian business as a whole.
The group can trace its roots to 1868, to a trading
company founded by Jamsetji Tata, who went on
to take some of the first steps in the formation
of the modern Indian economy, including the construction
of the first steel mill and hydroelectric plant.
Modelling itself on the colonial “managing agencies”
— a structure under which British investors created
mini-conglomerates to invest in India — Tata grew
steadily, expanding into tea, consumer goods,
steel, power, telecoms, hotels, pharmaceuticals
and the motor industry, often in joint ventures
with western groups.
“Very often foreign companies could not enter
the country alone,” said Ratan Tata. “The people
they felt most comfortable with was Tata. We had
Mercedes-Benz, IBM, CBS, and Honeywell. To us
it was just one more business so we readily said
yes and a new company was born.”
The group eventually comprised 300 companies.
But unlike western conglomerates, Tata had no
obvious hold on the businesses it controlled.
The central company, Tata Sons, typically held
only a small equity stake in each, and most had
their own listing on India’s stock markets. And
the central company was majority owned not by
the Tata family, but by two charitable trusts.
Ratan Tata joined the company in 1962 after completing
an architecture degree at Cornell university.
At first he saw little wrong — Tata was, after
all, the most respected business in India. But
after four or five years, he said, he began to
feel “frustration”.
Things became worse in the 1970s under Indira
Gandhi’s punitive “anti-monopoly” legislation.
“We were often referred to as a loose confederation
of companies headed by JRD Tata (Ratan Tata’s
uncle) who was the patriarch and could emotionally
and by virtue of his charisma hold his lieutenants
together.”
In some cases it was a recipe for disaster. Tata
ran the four largest textile mills in India, but,
rather than collaborate, they competed furiously,
undercutting prices and copying each other’s designs.
“The end result was that the competition was laughing
at us and we went out of the textile business
because all four mills lost money.”
Ratan Tata fulminated. In the 1970s he wrote a
long memo to JRD Tata setting out where Tata was
going wrong and his strategy for setting it right.
But the boss was unmoved. “He rejected it,” said
Ratan.
Their relationship improved, however, and towards
the end of JRD’s reign, he and Ratan Tata became
close. But it was never certain the younger man
was going to get the top job — other executives
seemed more likely candidates.
When he did step up, he was the youngest director
of Tata Sons. The others, contemporaries of JRD,
were over 75.
“Many of them never left their office because
they could not travel much. They never met their
dealers, never met their suppliers, never visited
their plants,” said Ratan Tata. “The people who
came to see them found the leadership was 15 years
behind the business, and with no credible support,
because the good people in the company had realised
they did not have a chance and had left.”
Ratan’s solution was simple. He introduced a retirement
age, mandating that no Tata chief executive could
be more than 75, later reduced to 65. This flushed
out the old guard in the operating companies,
but left the most powerful and obdurate on the
board of Tata Sons.
Once firmly in control, Ratan Tata was able to
introduce his basic strategy. Each of the businesses
was evaluated on its ability to be in the top
three in the world, in its sector, its ability
to be compete globally, and its profitability.
Those that did not fit the bill, and some whose
management rebelled at the new central control,
were sold.
In the remaining companies the core shareholding
was increased, providing some protection against
takeovers or errant boards. The average Tata holding
across the group is now 26%, and Ratan Tata plans
to raise this to 50%.
Tata is now focused on seven core sectors — services,
materials, engineering, energy, consumer products,
chemicals and communications and information systems.
Indian analysts point out that the sector definitions
are broad enough to give Ratan Tata considerable
freedom to act.
The reforms have prompted comparisons with Jack
Welch, the chief executive who transformed General
Electric. But Ratan Tata said he could never have
been so ruthless.
“His approach was binary — you were either in
or out. We could not have done that in India —
our culture is so different. I would have been
the greatest failure because everyone would have
objected. There would have been a mass rebellion,
and I think it would have negated the basic purpose.”
But further reform — for example, the mooted listing
of Tata Sons — is on the way. Ratan Tata said
he plans foreign listings for several more Tata
companies, and is looking at a number of acquisitions.
One idea that was studied — and rejected — was
the creation of a single group through a share
swap between the myriad Tata businesses. Tata
has stakes in companies with a combined market
value of $23 billion (£12 billion), enough to
make such a combined group India’s largest quoted
company.
“To take 80 companies and have all their shareholders
agree to a swap ratio that would be fair to them,
that is too difficult a task. But we could possibly
do it with three or four at a time. Then perhaps
instead of 80 companies, we might have 15. But
that is a long way away.”
Tata at a glance
Annual revenues of group businesses
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