Batey’s
top Indian brands Infosys, Wipro, TCS
Times
Of India — November 21, 2003
They
have the potential to eclipse western giants in
both size and global brand recognition within
the next 10 years.
Air India:
Indians must try to make -Air India one of the
world's great airlines.
Ranbaxy Laboratories:
It could play a stellar role in the $400 billion
global pharmaceutical industry.
Tata Motors:
It should enjoy strong market share across Asia.
Tata's Tetley Tea:
It should signal a distinctive link with India
while establishing its global presence.
Reliance and Aditya Birla Groups:
They should be important players in $900 billion
global bio-technology industry.
Old Monk Rum:
India's dark coloured rum should take on the mighty
white coloured liquor, Bacardi, through "gutsy,
non-conventional, intrusive marketing" that highlights
its history, toughness, colour and irreverence
of a challenger, which are the qualities that
connect with today's young drinkers.
Nutrine:
In the global confectionery business, it can become
premium brand within the next few years by "matching
its creative energy with bolder marketing actions."
Alphonso:
Indian mangoes can also fly India's flag high
in international market; 'Ambo', the Alphonso
mango brand of an Indian farmers' cooperative,
has the potential to quickly expand its export
sales by a conservatively estimated 1,000 per
cent.
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