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Batey’s top Indian brands Infosys, Wipro, TCS
Times Of India — November 21, 2003

They have the potential to eclipse western giants in both size and global brand recognition within the next 10 years.

Air India:
Indians must try to make -Air India one of the world's great airlines.

Ranbaxy Laboratories: 
It could play a stellar role in the $400 billion global pharmaceutical industry.

Tata Motors:
It should enjoy strong market share across Asia.

Tata's Tetley Tea:
It should signal a distinctive link with India while establishing its global presence.

Reliance and Aditya Birla Groups:
They should be important players in $900 billion global bio-technology industry.

Old Monk Rum:
India's dark coloured rum should take on the mighty white coloured liquor, Bacardi, through "gutsy, non-conventional, intrusive marketing" that highlights its history, toughness, colour and irreverence of a challenger, which are the qualities that connect with today's young drinkers.

Nutrine:
In the global confectionery business, it can become premium brand within the next few years by "matching its creative energy with bolder marketing actions."

Alphonso:
Indian mangoes can also fly India's flag high in international market; 'Ambo', the Alphonso mango brand of an Indian farmers' cooperative, has the potential to quickly expand its export sales by a conservatively estimated 1,000 per cent.

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